Does Sephora send PR packages to small influencers?

Sephora lists a minimum of around 25K followers. Engagement and niche fit matter more than raw follower count.

What does Sephora send in a PR package?

A typical Sephora PR package is worth about $50.

How do I apply to the Sephora PR list?

Sephora prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does Sephora pay creators?

Sephora mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does Sephora work with creators in?

Sephora works with creators in US, Worldwide.

How long does Sephora take to reply?

Creators who hear back from Sephora usually get a reply in about 4 days. Send one polite follow-up after 10 days if you haven't heard back.

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Sephora

Beautysephora.com →

Accepting PR

About Sephora

Beauty retailer offering curated selection of luxury and cult beauty brands. Known for exclusive products, beauty services, and wide brand selection. Beauty retailer, curated, luxury, exclusive products.

What Sephora sends creators

Typical PR package value: ~$50
Collaboration type: Gifted product (no fee)

Sephora on social

@sephora has 22.7M followers on Instagram across 8,937 posts. Study their recent posts before pitching so your idea matches what they already publish.

Our new hyperfixation scent. Shop the new Cherry + Whipped Cream Collect · Instagram
The -ber months are here 🤭 time to add @saltandstone Ambrette & Pear Eau · Instagram
She may be a skin tint convert now ✨Meet the new @maccosmetics Studio Ra · Instagram

Brand Stats

13%

Response Rate

Industry average

~4d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

25K+ followers on any platform

Regions

US, Worldwide

Social Media

How to get on the Sephora PR list

Sephora works with creators from around 25K followers in US, Worldwide. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for Sephora

Creators who hear back usually get a reply in about 4 days, so follow up once after 10 days.

Sephora PR FAQ

Does Sephora send PR packages to small influencers?: Sephora lists a minimum of around 25K followers. Engagement and niche fit matter more than raw follower count.
What does Sephora send in a PR package?: A typical Sephora PR package is worth about $50.
How do I apply to the Sephora PR list?: Sephora prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.
Does Sephora pay creators?: Sephora mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does Sephora work with creators in?: Sephora works with creators in US, Worldwide.
How long does Sephora take to reply?: Creators who hear back from Sephora usually get a reply in about 4 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more beauty brands with open PR applications on the Beauty directory, or browse the full PR forms directory to find your next collaboration.

Sephora details last updated September 2026.