Does ColourPop send PR packages to small influencers?

ColourPop lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does ColourPop send in a PR package?

Their best-known product is Ultra Satin Liquid Lipstick. A typical ColourPop PR package is worth about $50. Products retail around $35.

How do I apply to the ColourPop PR list?

ColourPop takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does ColourPop pay creators?

ColourPop mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does ColourPop work with creators in?

ColourPop works with creators in US, Worldwide.

How long does ColourPop take to reply?

Creators who hear back from ColourPop usually get a reply in about 5 days. Send one polite follow-up after 10 days if you haven't heard back.

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ColourPop

Beautycolourpop.com →

Accepting PR

About ColourPop

Redefining luxury beauty by creating high quality products at affordable prices. We pride ourselves on being cruelty-free, wallet-friendly, and keeping our customers at the center of our world. We imagine, innovate, test, and manufacture all under one roof.

What ColourPop sends creators

Hero product: Ultra Satin Liquid Lipstick
Typical PR package value: ~$50
Average retail price: ~$35
Collaboration type: Gifted product (no fee)

Who ColourPop wants to reach

ColourPop's customers are beauty enthusiasts 18-35 seeking trendy, affordable cosmetics. Creators whose followers match that profile get the strongest response.

Content that fits ColourPop: fun, personality-led content: trends, humour and quick cuts work well.

ColourPop on social

Recent TikTok · TikTok
Adding to cart is self-care 😋 so is using So Juicy Plumping Gloss Balm 💋 · Instagram
Why pick just one when all four are on sale? ✨ 🎨 Palettes Featured: Prec · Instagram

Brand Stats

36%

Response Rate

Industry average

~5d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Regions

US, Worldwide

Social Media

How to get on the ColourPop PR list

ColourPop works with creators from around 500 followers in US, Worldwide. Applications go through ColourPop's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for ColourPop

Build your pitch around Ultra Satin Liquid Lipstick, the product ColourPop is best known for. Show how your audience overlaps with theirs (beauty enthusiasts 18-35 seeking trendy, affordable cosmetics) using your real demographics. Suggest a format that fits their style: fun, personality-led content: trends, humour and quick cuts work well. Creators who hear back usually get a reply in about 5 days, so follow up once after 10 days.

ColourPop PR FAQ

Does ColourPop send PR packages to small influencers?: ColourPop lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does ColourPop send in a PR package?: Their best-known product is Ultra Satin Liquid Lipstick. A typical ColourPop PR package is worth about $50. Products retail around $35.
How do I apply to the ColourPop PR list?: ColourPop takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does ColourPop pay creators?: ColourPop mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does ColourPop work with creators in?: ColourPop works with creators in US, Worldwide.
How long does ColourPop take to reply?: Creators who hear back from ColourPop usually get a reply in about 5 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more beauty brands with open PR applications on the Beauty directory, or browse the full PR forms directory to find your next collaboration.

ColourPop details last updated September 2026.