Does Laneige International send PR packages to small influencers?

Laneige International lists a minimum of around 25K followers. Engagement and niche fit matter more than raw follower count.

What does Laneige International send in a PR package?

Their best-known product is Water Sleeping Mask. A typical Laneige International PR package is worth about $50. Products retail around $28.

How do I apply to the Laneige International PR list?

Laneige International takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does Laneige International pay creators?

Laneige International mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does Laneige International work with creators in?

Laneige International works with creators in US, Worldwide.

How long does Laneige International take to reply?

Creators who hear back from Laneige International usually get a reply in about 4 days. Send one polite follow-up after 10 days if you haven't heard back.

Back to Directory

Laneige International

Beautylaneige.com →

Accepting PR

About Laneige International

Laneige is always exploring new frontiers in beauty, driven by relentless curiosity, continuous innovation, and the unwavering belief that there a better way to care for our skin.

What Laneige International sends creators

Hero product: Water Sleeping Mask
Typical PR package value: ~$50
Average retail price: ~$28
Collaboration type: Gifted product (no fee)

Who Laneige International wants to reach

Laneige International's customers are women 20-50 seeking premium Korean skincare with innovative hydration solutions. Creators whose followers match that profile get the strongest response.

Content that fits Laneige International: polished, editorial visuals with a focus on texture, finish and craftsmanship.

Laneige International on social

@laneige_kr has 271K followers on TikTok across 217 posts and is a verified account. Study their recent posts before pitching so your idea matches what they already publish.

Brand Stats

38%

Response Rate

Industry average

~4d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

25K+ followers on any platform

Regions

US, Worldwide

Social Media

How to get on the Laneige International PR list

Laneige International works with creators from around 25K followers in US, Worldwide. Applications go through Laneige International's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for Laneige International

Build your pitch around Water Sleeping Mask, the product Laneige International is best known for. Show how your audience overlaps with theirs (women 20-50 seeking premium korean skincare with innovative hydration solutions) using your real demographics. Suggest a format that fits their style: polished, editorial visuals with a focus on texture, finish and craftsmanship. Creators who hear back usually get a reply in about 4 days, so follow up once after 10 days.

Laneige International PR FAQ

Does Laneige International send PR packages to small influencers?: Laneige International lists a minimum of around 25K followers. Engagement and niche fit matter more than raw follower count.
What does Laneige International send in a PR package?: Their best-known product is Water Sleeping Mask. A typical Laneige International PR package is worth about $50. Products retail around $28.
How do I apply to the Laneige International PR list?: Laneige International takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does Laneige International pay creators?: Laneige International mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does Laneige International work with creators in?: Laneige International works with creators in US, Worldwide.
How long does Laneige International take to reply?: Creators who hear back from Laneige International usually get a reply in about 4 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more beauty brands with open PR applications on the Beauty directory, or browse the full PR forms directory to find your next collaboration.

Laneige International details last updated September 2026.