Does Glow Recipe send PR packages to small influencers?

Glow Recipe lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does Glow Recipe send in a PR package?

Their best-known product is Watermelon Milk Peptide Cushion Cream Refillable Moisturizer. A typical Glow Recipe PR package is worth about $50. Products retail around $40.

How do I apply to the Glow Recipe PR list?

Glow Recipe takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does Glow Recipe pay creators?

Glow Recipe mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does Glow Recipe work with creators in?

Glow Recipe works with creators in US.

How long does Glow Recipe take to reply?

Creators who hear back from Glow Recipe usually get a reply in about 5 days. Send one polite follow-up after 10 days if you haven't heard back.

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Glow Recipe

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Accepting PR

About Glow Recipe

Korean-American fruit-powered skincare brand founded by K-beauty experts. Known for their bestselling Watermelon Glow Sleeping Mask and clinically effective, vegan formulas.

What Glow Recipe sends creators

Hero product: Watermelon Milk Peptide Cushion Cream Refillable Moisturizer
Typical PR package value: ~$50
Average retail price: ~$40
Collaboration type: Gifted product (no fee)
Product types: masks, serums

Who Glow Recipe wants to reach

Glow Recipe's customers are women seeking clinically effective, fruit-powered skincare solutions. Creators whose followers match that profile get the strongest response.

Content that fits Glow Recipe: fun, personality-led content: trends, humour and quick cuts work well.

Glow Recipe on social

@glowrecipe has 1.9M followers on TikTok across 2,279 posts and is a verified account. Study their recent posts before pitching so your idea matches what they already publish.

Brand Stats

45%

Response Rate

Above average

~5d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Niche

skincare

Preferred Platforms

instagram, tiktok

Regions

Social Media

How to get on the Glow Recipe PR list

Glow Recipe works with creators from around 500 followers on Instagram and TikTok in US. Applications go through Glow Recipe's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for Glow Recipe

Build your pitch around Watermelon Milk Peptide Cushion Cream Refillable Moisturizer, the product Glow Recipe is best known for. Show how your audience overlaps with theirs (women seeking clinically effective, fruit-powered skincare solutions) using your real demographics. Suggest a format that fits their style: fun, personality-led content: trends, humour and quick cuts work well. Content in skincare is the closest fit. Creators who hear back usually get a reply in about 5 days, so follow up once after 10 days.

Glow Recipe PR FAQ

Does Glow Recipe send PR packages to small influencers?: Glow Recipe lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does Glow Recipe send in a PR package?: Their best-known product is Watermelon Milk Peptide Cushion Cream Refillable Moisturizer. A typical Glow Recipe PR package is worth about $50. Products retail around $40.
How do I apply to the Glow Recipe PR list?: Glow Recipe takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does Glow Recipe pay creators?: Glow Recipe mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does Glow Recipe work with creators in?: Glow Recipe works with creators in US.
How long does Glow Recipe take to reply?: Creators who hear back from Glow Recipe usually get a reply in about 5 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more beauty brands with open PR applications on the Beauty directory, or browse the full PR forms directory to find your next collaboration.

Glow Recipe details last updated September 2026.