Does Tower 28 send PR packages to small influencers?

Tower 28 lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does Tower 28 send in a PR package?

Their best-known product is Swipe Serum Concealer®. A typical Tower 28 PR package is worth about $50. Products retail around $18.

How do I apply to the Tower 28 PR list?

Tower 28 takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does Tower 28 pay creators?

Tower 28 mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does Tower 28 work with creators in?

Tower 28 works with creators in Worldwide, US.

How long does Tower 28 take to reply?

Creators who hear back from Tower 28 usually get a reply in about 5 days. Send one polite follow-up after 10 days if you haven't heard back.

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Tower 28

Beautytower28beauty.com →

Accepting PR

About Tower 28

Dermatologist-approved beauty brand creating clean cosmetics with innovative formulations and inclusive shade ranges

What Tower 28 sends creators

Hero product: Swipe Serum Concealer®
Typical PR package value: ~$50
Average retail price: ~$18
Collaboration type: Gifted product (no fee)
Product types: blush, lip gloss

Who Tower 28 wants to reach

Tower 28's customers are women seeking clean, vegan beauty products for sensitive skin. Creators whose followers match that profile get the strongest response.

Content that fits Tower 28: fun, personality-led content: trends, humour and quick cuts work well.

Tower 28 on social

@tower28beauty has 421K followers on TikTok across 861 posts and is a verified account. Study their recent posts before pitching so your idea matches what they already publish.

Brand Stats

55%

Response Rate

Above average

~5d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Niche

beauty, skincare, clean-beauty

Preferred Platforms

instagram, tiktok

Regions

Worldwide, US

Social Media

How to get on the Tower 28 PR list

Tower 28 works with creators from around 500 followers on Instagram and TikTok in Worldwide, US. Applications go through Tower 28's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for Tower 28

Build your pitch around Swipe Serum Concealer®, the product Tower 28 is best known for. Show how your audience overlaps with theirs (women seeking clean, vegan beauty products for sensitive skin) using your real demographics. Suggest a format that fits their style: fun, personality-led content: trends, humour and quick cuts work well. Content in beauty, skincare, clean-beauty is the closest fit. Creators who hear back usually get a reply in about 5 days, so follow up once after 10 days.

Tower 28 PR FAQ

Does Tower 28 send PR packages to small influencers?: Tower 28 lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does Tower 28 send in a PR package?: Their best-known product is Swipe Serum Concealer®. A typical Tower 28 PR package is worth about $50. Products retail around $18.
How do I apply to the Tower 28 PR list?: Tower 28 takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does Tower 28 pay creators?: Tower 28 mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does Tower 28 work with creators in?: Tower 28 works with creators in Worldwide, US.
How long does Tower 28 take to reply?: Creators who hear back from Tower 28 usually get a reply in about 5 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more beauty brands with open PR applications on the Beauty directory, or browse the full PR forms directory to find your next collaboration.

Tower 28 details last updated September 2026.