Does VIMA send PR packages to small influencers?

VIMA has no stated follower minimum, so nano and micro creators can apply.

What does VIMA send in a PR package?

Their best-known product is Magic Skin Changing Foundation. A typical VIMA PR package is worth about $50. Products retail around $92.

How do I apply to the VIMA PR list?

VIMA prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does VIMA pay creators?

VIMA mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does VIMA work with creators in?

VIMA works with creators in US, UK, Canada, Australia.

How long does VIMA take to reply?

Creators who hear back from VIMA usually get a reply in about 7 days. Send one polite follow-up after 10 days if you haven't heard back.

Back to Directory

VIMA

Beautyvimacosmetics.com →

Accepting PR

About VIMA

VIMA creates vegan and cruelty-free cosmetics including color-adapting foundations, lip products, eye makeup, and setting sprays. All products are free from parabens and designed for inclusive beauty.

What VIMA sends creators

Hero product: Magic Skin Changing Foundation
Typical PR package value: ~$50
Average retail price: ~$92
Collaboration type: Gifted product (no fee)
Product types: foundations, lip oils, mascaras, eyeliners, setting sprays

Who VIMA wants to reach

VIMA's customers are people seeking ethical, inclusive makeup for all skin types. Creators whose followers match that profile get the strongest response.

Content that fits VIMA: content that matches their casual brand voice.

Brand Stats

32%

Response Rate

Industry average

~7d

Avg. Response

When they reply

What They're Looking For

Niche

vegan, cruelty-free, clean-beauty

Regions

US, UK, Canada, Australia

Social Media

How to get on the VIMA PR list

VIMA works with creators of any size in US, UK, Canada, Australia. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for VIMA

Build your pitch around Magic Skin Changing Foundation, the product VIMA is best known for. Show how your audience overlaps with theirs (people seeking ethical, inclusive makeup for all skin types) using your real demographics. Suggest a format that fits their style: content that matches their casual brand voice. Content in vegan, cruelty-free, clean-beauty is the closest fit. Creators who hear back usually get a reply in about 7 days, so follow up once after 10 days.

VIMA PR FAQ

Does VIMA send PR packages to small influencers?: VIMA has no stated follower minimum, so nano and micro creators can apply.
What does VIMA send in a PR package?: Their best-known product is Magic Skin Changing Foundation. A typical VIMA PR package is worth about $50. Products retail around $92.
How do I apply to the VIMA PR list?: VIMA prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.
Does VIMA pay creators?: VIMA mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does VIMA work with creators in?: VIMA works with creators in US, UK, Canada, Australia.
How long does VIMA take to reply?: Creators who hear back from VIMA usually get a reply in about 7 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more beauty brands with open PR applications on the Beauty directory, or browse the full PR forms directory to find your next collaboration.

VIMA details last updated October 2026.