Does Lancôme send PR packages to small influencers?

Lancôme lists a minimum of around 50K followers. Engagement and niche fit matter more than raw follower count.

What does Lancôme send in a PR package?

Their best-known product is Teint Idole Ultra Wear Foundation. A typical Lancôme PR package is worth about $75. Products retail around $65.

How do I apply to the Lancôme PR list?

Use the contact details on this page to reach the Lancôme PR team with your media kit and a content idea.

Does Lancôme pay creators?

Lancôme runs a gifted product + affiliate commission programme.

Which countries does Lancôme work with creators in?

Lancôme works with creators in Worldwide, UK, US.

How long does Lancôme take to reply?

Creators who hear back from Lancôme usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

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Lancôme

Beautylancome.co.uk →

Accepting PR

About Lancôme

Lancôme, founded by Armand Petitjean in 1935, epitomises timeless elegance and luxury in the beauty world. With a vision to...

What Lancôme sends creators

Hero product: Teint Idole Ultra Wear Foundation
Typical PR package value: ~$75
Average retail price: ~$65
Collaboration type: Gifted product + affiliate commission

Who Lancôme wants to reach

Lancôme's customers are women 25-55 seeking premium anti-aging and luxury skincare. Creators whose followers match that profile get the strongest response.

Content that fits Lancôme: polished, editorial visuals: clean backgrounds, natural light and slow, detailed product shots.

Lancôme on social

@lancomeofficial has 7.0M followers on Instagram across 146 posts. Study their recent posts before pitching so your idea matches what they already publish.

When life moves fast, your lashes need to keep up. @zoesaldana reaches f · Instagram
Three lash looks. Three reflections. One Zoe. @zoesaldana matches her ma · Instagram
Lash Idôle Curl Goddess, awarded @allure ’s Best of Beauty in Mascara. D · Instagram

Brand Stats

22%

Response Rate

Industry average

~10d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

50K+ followers on any platform

Regions

Worldwide, UK, US

Social Media

How to get on the Lancôme PR list

Lancôme works with creators from around 50K followers in Worldwide, UK, US. Unlock the contact details above to reach their PR team directly.

Pitch ideas for Lancôme

Build your pitch around Teint Idole Ultra Wear Foundation, the product Lancôme is best known for. Show how your audience overlaps with theirs (women 25-55 seeking premium anti-aging and luxury skincare) using your real demographics. Suggest a format that fits their style: polished, editorial visuals: clean backgrounds, natural light and slow, detailed product shots. Creators who hear back usually get a reply in about 10 days, so follow up once after 10 days.

Lancôme PR FAQ

Does Lancôme send PR packages to small influencers?: Lancôme lists a minimum of around 50K followers. Engagement and niche fit matter more than raw follower count.
What does Lancôme send in a PR package?: Their best-known product is Teint Idole Ultra Wear Foundation. A typical Lancôme PR package is worth about $75. Products retail around $65.
How do I apply to the Lancôme PR list?: Use the contact details on this page to reach the Lancôme PR team with your media kit and a content idea.
Does Lancôme pay creators?: Lancôme runs a gifted product + affiliate commission programme.
Which countries does Lancôme work with creators in?: Lancôme works with creators in Worldwide, UK, US.
How long does Lancôme take to reply?: Creators who hear back from Lancôme usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more beauty brands with open PR applications on the Beauty directory, or browse the full PR forms directory to find your next collaboration.

Lancôme details last updated October 2026.