Does Urban Outfitters send PR packages to small influencers?

Urban Outfitters lists a minimum of around 10K followers. Engagement and niche fit matter more than raw follower count.

What does Urban Outfitters send in a PR package?

Their best-known product is BDG Georgie Denim Cutoff Shorts. A typical Urban Outfitters PR package is worth about $50. Products retail around $39.

How do I apply to the Urban Outfitters PR list?

Urban Outfitters takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does Urban Outfitters pay creators?

Urban Outfitters runs a gifted product + affiliate commission programme.

Which countries does Urban Outfitters work with creators in?

Urban Outfitters works with creators in US, Worldwide.

How long does Urban Outfitters take to reply?

Creators who hear back from Urban Outfitters usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

Back to Directory

Urban Outfitters

Homeurbanoutfitters.com →

Accepting PR

About Urban Outfitters

Chain with a hipster vibe known for on-trend fashions, accessories & quirky home-decor items.

What Urban Outfitters sends creators

Hero product: BDG Georgie Denim Cutoff Shorts
Typical PR package value: ~$50
Average retail price: ~$39
Collaboration type: Gifted product + affiliate commission

Who Urban Outfitters wants to reach

Urban Outfitters's customers are young adults 18-35 seeking trendy clothing and home decor. Creators whose followers match that profile get the strongest response.

Content that fits Urban Outfitters: fun, personality-led content: trends, humour and quick cuts work well.

Brand Stats

25%

Response Rate

Industry average

~10d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

10K+ followers on any platform

Regions

US, Worldwide

Social Media

How to get on the Urban Outfitters PR list

Urban Outfitters works with creators from around 10K followers in US, Worldwide. Applications go through Urban Outfitters's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for Urban Outfitters

Build your pitch around BDG Georgie Denim Cutoff Shorts, the product Urban Outfitters is best known for. Show how your audience overlaps with theirs (young adults 18-35 seeking trendy clothing and home decor) using your real demographics. Suggest a format that fits their style: fun, personality-led content: trends, humour and quick cuts work well. Creators who hear back usually get a reply in about 10 days, so follow up once after 10 days.