Does Caraway Home send PR packages to small influencers?

Caraway Home lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does Caraway Home send in a PR package?

Their best-known product is Non-Toxic Cookware Sets. A typical Caraway Home PR package is worth about $110. Products retail around $195.

How do I apply to the Caraway Home PR list?

Caraway Home takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does Caraway Home pay creators?

Caraway Home mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does Caraway Home work with creators in?

Caraway Home works with creators in Worldwide, US.

How long does Caraway Home take to reply?

Creators who hear back from Caraway Home usually get a reply in about 7 days. Send one polite follow-up after 10 days if you haven't heard back.

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Caraway Home

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Accepting PR

About Caraway Home

Premium non-toxic ceramic cookware and kitchen essentials. Loved by home chefs and influencers for stylish, PFAS-free designs that elevate everyday cooking.

What Caraway Home sends creators

Hero product: Non-Toxic Cookware Sets
Typical PR package value: ~$110
Average retail price: ~$195
Collaboration type: Gifted product (no fee)

Who Caraway Home wants to reach

Caraway Home's customers are health-conscious home cooks seeking sustainable, non-toxic kitchen products. Creators whose followers match that profile get the strongest response.

Content that fits Caraway Home: content that matches their wellness brand voice.

Caraway Home on social

@carawayhome has 256K followers on TikTok across 855 posts and is a verified account. Study their recent posts before pitching so your idea matches what they already publish.

Brand Stats

35%

Response Rate

Industry average

~7d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Niche

cookware, kitchen, non-toxic home

Preferred Platforms

Instagram, TikTok, YouTube

Regions

Worldwide, US

Social Media

How to get on the Caraway Home PR list

Caraway Home works with creators from around 500 followers on Instagram and TikTok and YouTube in Worldwide, US. Applications go through Caraway Home's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for Caraway Home

Build your pitch around Non-Toxic Cookware Sets, the product Caraway Home is best known for. Show how your audience overlaps with theirs (health-conscious home cooks seeking sustainable, non-toxic kitchen products) using your real demographics. Suggest a format that fits their style: content that matches their wellness brand voice. Content in cookware, kitchen, non-toxic home is the closest fit. Creators who hear back usually get a reply in about 7 days, so follow up once after 10 days.

Caraway Home PR FAQ

Does Caraway Home send PR packages to small influencers?: Caraway Home lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does Caraway Home send in a PR package?: Their best-known product is Non-Toxic Cookware Sets. A typical Caraway Home PR package is worth about $110. Products retail around $195.
How do I apply to the Caraway Home PR list?: Caraway Home takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does Caraway Home pay creators?: Caraway Home mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does Caraway Home work with creators in?: Caraway Home works with creators in Worldwide, US.
How long does Caraway Home take to reply?: Creators who hear back from Caraway Home usually get a reply in about 7 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more home brands with open PR applications on the Home directory, or browse the full PR forms directory to find your next collaboration.

Caraway Home details last updated September 2026.