Does Brooklinen send PR packages to small influencers?

Brooklinen lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does Brooklinen send in a PR package?

Their best-known product is Luxe Sateen Sheets. A typical Brooklinen PR package is worth about $50. Products retail around $145.

How do I apply to the Brooklinen PR list?

Brooklinen prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does Brooklinen pay creators?

Brooklinen mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does Brooklinen work with creators in?

Brooklinen works with creators in US, Worldwide.

How long does Brooklinen take to reply?

Creators who hear back from Brooklinen usually get a reply in about 5 days. Send one polite follow-up after 10 days if you haven't heard back.

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Brooklinen

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Accepting PR

About Brooklinen

Direct-to-consumer bedding brand offering premium, affordable sheets and home essentials. Known for Luxe Sateen sheets, Down Alternative Comforter, and hotel-quality bedding. DTC, premium, affordable, hotel-quality.

What Brooklinen sends creators

Hero product: Luxe Sateen Sheets
Typical PR package value: ~$50
Average retail price: ~$145
Collaboration type: Gifted product (no fee)

Who Brooklinen wants to reach

Brooklinen's customers are home decor enthusiasts seeking luxury bedding and linens. Creators whose followers match that profile get the strongest response.

Content that fits Brooklinen: polished, editorial visuals: clean backgrounds, natural light and slow, detailed product shots.

Brooklinen on social

@brooklinen has 405K followers on Instagram across 3,418 posts. Study their recent posts before pitching so your idea matches what they already publish.

@mikalbridges and @benmarshallstyle go sheet-to-sheet in the fitted shee · Instagram
It’s not fall rewatch season without a cozy layer or two · Instagram
Boring? In BED? Couldn’t be us. Head Designer Chris Benz knows what it t · Instagram

Brand Stats

14%

Response Rate

Industry average

~5d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Regions

US, Worldwide

Social Media

How to get on the Brooklinen PR list

Brooklinen works with creators from around 500 followers in US, Worldwide. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for Brooklinen

Build your pitch around Luxe Sateen Sheets, the product Brooklinen is best known for. Show how your audience overlaps with theirs (home decor enthusiasts seeking luxury bedding and linens) using your real demographics. Suggest a format that fits their style: polished, editorial visuals: clean backgrounds, natural light and slow, detailed product shots. Creators who hear back usually get a reply in about 5 days, so follow up once after 10 days.

Brooklinen PR FAQ

Does Brooklinen send PR packages to small influencers?: Brooklinen lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does Brooklinen send in a PR package?: Their best-known product is Luxe Sateen Sheets. A typical Brooklinen PR package is worth about $50. Products retail around $145.
How do I apply to the Brooklinen PR list?: Brooklinen prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.
Does Brooklinen pay creators?: Brooklinen mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does Brooklinen work with creators in?: Brooklinen works with creators in US, Worldwide.
How long does Brooklinen take to reply?: Creators who hear back from Brooklinen usually get a reply in about 5 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more home brands with open PR applications on the Home directory, or browse the full PR forms directory to find your next collaboration.

Brooklinen details last updated October 2026.