Does Boll and Branch send PR packages to small influencers?

Boll and Branch lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does Boll and Branch send in a PR package?

Their best-known product is Signature Organic Cotton Sheet Sets. A typical Boll and Branch PR package is worth about $50. Products retail around $298.

How do I apply to the Boll and Branch PR list?

Boll and Branch prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does Boll and Branch pay creators?

Boll and Branch mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does Boll and Branch work with creators in?

Boll and Branch works with creators in US, Worldwide.

How long does Boll and Branch take to reply?

Creators who hear back from Boll and Branch usually get a reply in about 7 days. Send one polite follow-up after 10 days if you haven't heard back.

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Boll and Branch

Homebollandbranch.com →

Accepting PR

About Boll and Branch

At Boll & Branch, we hold ourselves to a higher standard. Our organic bedding is toxin-free and Fair Trade Certified. Enjoy free shipping & returns on all U.S. orders of $100+.

What Boll and Branch sends creators

Hero product: Signature Organic Cotton Sheet Sets
Typical PR package value: ~$50
Average retail price: ~$298
Collaboration type: Gifted product (no fee)

Who Boll and Branch wants to reach

Boll and Branch's customers are affluent consumers seeking luxury organic bedding and home textiles. Creators whose followers match that profile get the strongest response.

Content that fits Boll and Branch: polished, editorial visuals: clean backgrounds, natural light and slow, detailed product shots.

Boll and Branch on social

@bollandbranch has 351K followers on Instagram across 2,327 posts. Study their recent posts before pitching so your idea matches what they already publish.

Basically, do anything except be on your phone this weekend. (But please · Instagram
Kinda chic…to get it on sale. Don’t let Labor Day pass you by without ge · Instagram
Ever since we saw Labor Day on our calendars, our beds have been looking · Instagram

Brand Stats

32%

Response Rate

Industry average

~7d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Regions

US, Worldwide

Social Media

How to get on the Boll and Branch PR list

Boll and Branch works with creators from around 500 followers in US, Worldwide. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for Boll and Branch

Build your pitch around Signature Organic Cotton Sheet Sets, the product Boll and Branch is best known for. Show how your audience overlaps with theirs (affluent consumers seeking luxury organic bedding and home textiles) using your real demographics. Suggest a format that fits their style: polished, editorial visuals: clean backgrounds, natural light and slow, detailed product shots. Creators who hear back usually get a reply in about 7 days, so follow up once after 10 days.

Boll and Branch PR FAQ

Does Boll and Branch send PR packages to small influencers?: Boll and Branch lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does Boll and Branch send in a PR package?: Their best-known product is Signature Organic Cotton Sheet Sets. A typical Boll and Branch PR package is worth about $50. Products retail around $298.
How do I apply to the Boll and Branch PR list?: Boll and Branch prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.
Does Boll and Branch pay creators?: Boll and Branch mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does Boll and Branch work with creators in?: Boll and Branch works with creators in US, Worldwide.
How long does Boll and Branch take to reply?: Creators who hear back from Boll and Branch usually get a reply in about 7 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more home brands with open PR applications on the Home directory, or browse the full PR forms directory to find your next collaboration.

Boll and Branch details last updated September 2026.