Does Urban Decay send PR packages to small influencers?

Urban Decay lists a minimum of around 25K followers. Engagement and niche fit matter more than raw follower count.

What does Urban Decay send in a PR package?

Their best-known product is All Nighter Waterproof Makeup Setting Spray. A typical Urban Decay PR package is worth about $50. Products retail around $28.

How do I apply to the Urban Decay PR list?

Urban Decay prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does Urban Decay pay creators?

Urban Decay runs a gifted product + affiliate commission programme.

Which countries does Urban Decay work with creators in?

Urban Decay works with creators in Worldwide, US.

How long does Urban Decay take to reply?

Creators who hear back from Urban Decay usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

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Urban Decay

Beautyurbandecay.com →

Accepting PR

About Urban Decay

Urban Decay, established by Sandy Lerner and Wende Zomnir, revolutionised the beauty industry with its bold and edgy approach. Known for its vibrant colours and cruelty-free ethos, the brand empowers individuals to express their unique style fearlessly. From iconic Naked palettes to innovative formulas, Urban Decay continues to inspire self-expression and creativity worldwide, cementing its status as a trailblazer in the cosmetics realm. For more news about Urban Decay, see our related stories below company information.

What Urban Decay sends creators

Hero product: All Nighter Waterproof Makeup Setting Spray
Typical PR package value: ~$50
Average retail price: ~$28
Collaboration type: Gifted product + affiliate commission

Who Urban Decay wants to reach

Urban Decay's customers are women seeking long-lasting, professional-quality makeup products. Creators whose followers match that profile get the strongest response.

Content that fits Urban Decay: high-energy, attention-grabbing content with strong hooks in the first second.

Urban Decay on social

@urbandecayuki has 81K followers on Instagram across 377 posts. Study their recent posts before pitching so your idea matches what they already publish.

capsule. group <> @urbandecayuki To launch Lip Toy, we took the joyride · Instagram
worth every penny 💋 #liptoy · Instagram
AI could never 💅 #liptoy #lipcombo · Instagram

Brand Stats

22%

Response Rate

Industry average

~10d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

25K+ followers on any platform

Niche

influencer-friendly, general

Regions

Worldwide, US

Social Media

How to get on the Urban Decay PR list

Urban Decay works with creators from around 25K followers in Worldwide, US. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for Urban Decay

Build your pitch around All Nighter Waterproof Makeup Setting Spray, the product Urban Decay is best known for. Show how your audience overlaps with theirs (women seeking long-lasting, professional-quality makeup products) using your real demographics. Suggest a format that fits their style: high-energy, attention-grabbing content with strong hooks in the first second. Content in influencer-friendly, general is the closest fit. Creators who hear back usually get a reply in about 10 days, so follow up once after 10 days.

Urban Decay PR FAQ

Does Urban Decay send PR packages to small influencers?: Urban Decay lists a minimum of around 25K followers. Engagement and niche fit matter more than raw follower count.
What does Urban Decay send in a PR package?: Their best-known product is All Nighter Waterproof Makeup Setting Spray. A typical Urban Decay PR package is worth about $50. Products retail around $28.
How do I apply to the Urban Decay PR list?: Urban Decay prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.
Does Urban Decay pay creators?: Urban Decay runs a gifted product + affiliate commission programme.
Which countries does Urban Decay work with creators in?: Urban Decay works with creators in Worldwide, US.
How long does Urban Decay take to reply?: Creators who hear back from Urban Decay usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more beauty brands with open PR applications on the Beauty directory, or browse the full PR forms directory to find your next collaboration.

Urban Decay details last updated September 2026.