Does Ulta Beauty send PR packages to small influencers?

Ulta Beauty lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does Ulta Beauty send in a PR package?

Their best-known product is Makeup, Skin Care, Fragrance & Hair Care Products. A typical Ulta Beauty PR package is worth about $50. Products retail around $35.

How do I apply to the Ulta Beauty PR list?

Ulta Beauty takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does Ulta Beauty pay creators?

Ulta Beauty mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

How long does Ulta Beauty take to reply?

Creators who hear back from Ulta Beauty usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

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Ulta Beauty

Beautyulta.com →

Accepting PR

About Ulta Beauty

Shop top beauty brands & new arrivals at Ulta Beauty. Join Ulta Beauty Rewards. Free store pickup & curbside available.

What Ulta Beauty sends creators

Hero product: Makeup, Skin Care, Fragrance & Hair Care Products
Typical PR package value: ~$50
Average retail price: ~$35
Collaboration type: Gifted product (no fee)

Who Ulta Beauty wants to reach

Ulta Beauty's customers are beauty enthusiasts seeking makeup, skincare, fragrance and hair products. Creators whose followers match that profile get the strongest response.

Content that fits Ulta Beauty: fun, personality-led content: trends, humour and quick cuts work well.

Ulta Beauty on social

@ultabeauty has 7.7M followers on Instagram across 8,883 posts. Study their recent posts before pitching so your idea matches what they already publish.

A GRWM inspired by culture, comunidad & beauty. 🧡🤭 ✨ @carolineherrera Go · Instagram
At 36, I was told I was going into early menopause, and I had no idea wh · Instagram
Shop 15% off Fragrance,* now until Sept 28. Use promo code FRAG15. *Excl · Instagram

Brand Stats

22%

Response Rate

Industry average

~10d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Social Media

How to get on the Ulta Beauty PR list

Ulta Beauty works with creators from around 500 followers. Applications go through Ulta Beauty's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for Ulta Beauty

Build your pitch around Makeup, Skin Care, Fragrance & Hair Care Products, the product Ulta Beauty is best known for. Show how your audience overlaps with theirs (beauty enthusiasts seeking makeup, skincare, fragrance and hair products) using your real demographics. Suggest a format that fits their style: fun, personality-led content: trends, humour and quick cuts work well. Creators who hear back usually get a reply in about 10 days, so follow up once after 10 days.

Ulta Beauty PR FAQ

Does Ulta Beauty send PR packages to small influencers?: Ulta Beauty lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does Ulta Beauty send in a PR package?: Their best-known product is Makeup, Skin Care, Fragrance & Hair Care Products. A typical Ulta Beauty PR package is worth about $50. Products retail around $35.
How do I apply to the Ulta Beauty PR list?: Ulta Beauty takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does Ulta Beauty pay creators?: Ulta Beauty mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
How long does Ulta Beauty take to reply?: Creators who hear back from Ulta Beauty usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more beauty brands with open PR applications on the Beauty directory, or browse the full PR forms directory to find your next collaboration.

Ulta Beauty details last updated September 2026.