Does TooFaced send PR packages to small influencers?

TooFaced lists a minimum of around 10K followers. Engagement and niche fit matter more than raw follower count.

What does TooFaced send in a PR package?

Their best-known product is Better Than Sex Mascara. A typical TooFaced PR package is worth about $50. Products retail around $28.

How do I apply to the TooFaced PR list?

TooFaced takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does TooFaced pay creators?

TooFaced mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does TooFaced work with creators in?

TooFaced works with creators in US, Worldwide.

How long does TooFaced take to reply?

Creators who hear back from TooFaced usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

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TooFaced

Beautytoofaced.com →

Accepting PR

About TooFaced

Innovative makeup and beauty products from Too Faced Cosmetics. Find trendsetting cruelty-free makeup and tips on how to apply our top-selling products.

What TooFaced sends creators

Hero product: Better Than Sex Mascara
Typical PR package value: ~$50
Average retail price: ~$28
Collaboration type: Gifted product (no fee)

Who TooFaced wants to reach

TooFaced's customers are women seeking high-quality, cruelty-free makeup products. Creators whose followers match that profile get the strongest response.

Content that fits TooFaced: fun, personality-led content: trends, humour and quick cuts work well.

TooFaced on social

@toofaced has 1.5M followers on TikTok across 629 posts and is a verified account. Study their recent posts before pitching so your idea matches what they already publish.

Brand Stats

25%

Response Rate

Industry average

~10d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

10K+ followers on any platform

Regions

US, Worldwide

Social Media

How to get on the TooFaced PR list

TooFaced works with creators from around 10K followers in US, Worldwide. Applications go through TooFaced's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for TooFaced

Build your pitch around Better Than Sex Mascara, the product TooFaced is best known for. Show how your audience overlaps with theirs (women seeking high-quality, cruelty-free makeup products) using your real demographics. Suggest a format that fits their style: fun, personality-led content: trends, humour and quick cuts work well. Creators who hear back usually get a reply in about 10 days, so follow up once after 10 days.

TooFaced PR FAQ

Does TooFaced send PR packages to small influencers?: TooFaced lists a minimum of around 10K followers. Engagement and niche fit matter more than raw follower count.
What does TooFaced send in a PR package?: Their best-known product is Better Than Sex Mascara. A typical TooFaced PR package is worth about $50. Products retail around $28.
How do I apply to the TooFaced PR list?: TooFaced takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does TooFaced pay creators?: TooFaced mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does TooFaced work with creators in?: TooFaced works with creators in US, Worldwide.
How long does TooFaced take to reply?: Creators who hear back from TooFaced usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more beauty brands with open PR applications on the Beauty directory, or browse the full PR forms directory to find your next collaboration.

TooFaced details last updated September 2026.