Does The Ordinary send PR packages to small influencers?

The Ordinary lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does The Ordinary send in a PR package?

Their best-known product is Multi-Peptide Copper Peptides 1 Serum. A typical The Ordinary PR package is worth about $50. Products retail around $15.

How do I apply to the The Ordinary PR list?

The Ordinary takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does The Ordinary pay creators?

The Ordinary mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does The Ordinary work with creators in?

The Ordinary works with creators in Global, Canada.

How long does The Ordinary take to reply?

Creators who hear back from The Ordinary usually get a reply in about 7 days. Send one polite follow-up after 10 days if you haven't heard back.

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The Ordinary

Beautytheordinary.com →

Accepting PR

About The Ordinary

Science-driven skincare brand by DECIEM offering clinical formulations with integrity at affordable prices. Known for transparency, effective ingredients, and minimalist approach to skincare.

What The Ordinary sends creators

Hero product: Multi-Peptide Copper Peptides 1 Serum
Typical PR package value: ~$50
Average retail price: ~$15
Collaboration type: Gifted product (no fee)
Product types: serums, treatments

Who The Ordinary wants to reach

The Ordinary's customers are science-minded skincare enthusiasts seeking clinical, affordable formulations. Creators whose followers match that profile get the strongest response.

Content that fits The Ordinary: calm, uncluttered content that lets the product speak for itself.

The Ordinary on social

@theordinary has 2.0M followers on TikTok across 537 posts and is a verified account. Study their recent posts before pitching so your idea matches what they already publish.

Brand Stats

35%

Response Rate

Industry average

~7d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Niche

skincare

Preferred Platforms

instagram, tiktok, youtube

Regions

Global, Canada

Social Media

How to get on the The Ordinary PR list

The Ordinary works with creators from around 500 followers on Instagram and TikTok and YouTube in Global, Canada. Applications go through The Ordinary's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for The Ordinary

Build your pitch around Multi-Peptide Copper Peptides 1 Serum, the product The Ordinary is best known for. Show how your audience overlaps with theirs (science-minded skincare enthusiasts seeking clinical, affordable formulations) using your real demographics. Suggest a format that fits their style: calm, uncluttered content that lets the product speak for itself. Content in skincare is the closest fit. Creators who hear back usually get a reply in about 7 days, so follow up once after 10 days.

The Ordinary PR FAQ

Does The Ordinary send PR packages to small influencers?: The Ordinary lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does The Ordinary send in a PR package?: Their best-known product is Multi-Peptide Copper Peptides 1 Serum. A typical The Ordinary PR package is worth about $50. Products retail around $15.
How do I apply to the The Ordinary PR list?: The Ordinary takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does The Ordinary pay creators?: The Ordinary mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does The Ordinary work with creators in?: The Ordinary works with creators in Global, Canada.
How long does The Ordinary take to reply?: Creators who hear back from The Ordinary usually get a reply in about 7 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more beauty brands with open PR applications on the Beauty directory, or browse the full PR forms directory to find your next collaboration.

The Ordinary details last updated September 2026.