Does Summer Fridays send PR packages to small influencers?

Summer Fridays lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does Summer Fridays send in a PR package?

Their best-known product is Jet Lag Overnight Collection. A typical Summer Fridays PR package is worth about $50. Products retail around $38.

How do I apply to the Summer Fridays PR list?

Summer Fridays prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does Summer Fridays pay creators?

Summer Fridays mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does Summer Fridays work with creators in?

Summer Fridays works with creators in US.

How long does Summer Fridays take to reply?

Creators who hear back from Summer Fridays usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

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Summer Fridays

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Accepting PR

About Summer Fridays

California-based clean skincare brand founded by influencers Marianna Hewitt and Lauren Ireland. Known for their bestselling Jet Lag Mask and effective yet simple routines.

What Summer Fridays sends creators

Hero product: Jet Lag Overnight Collection
Typical PR package value: ~$50
Average retail price: ~$38
Collaboration type: Gifted product (no fee)
Product types: masks, lip balm

Who Summer Fridays wants to reach

Summer Fridays's customers are women seeking clean, effective skincare and hybrid makeup. Creators whose followers match that profile get the strongest response.

Content that fits Summer Fridays: polished, editorial visuals with a focus on texture, finish and craftsmanship.

Summer Fridays on social

@summerfridays has 859K followers on TikTok across 2,193 posts and is a verified account. Study their recent posts before pitching so your idea matches what they already publish.

Brand Stats

25%

Response Rate

Industry average

~10d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Niche

skincare

Preferred Platforms

instagram, tiktok

Regions

Social Media

How to get on the Summer Fridays PR list

Summer Fridays works with creators from around 500 followers on Instagram and TikTok in US. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for Summer Fridays

Build your pitch around Jet Lag Overnight Collection, the product Summer Fridays is best known for. Show how your audience overlaps with theirs (women seeking clean, effective skincare and hybrid makeup) using your real demographics. Suggest a format that fits their style: polished, editorial visuals with a focus on texture, finish and craftsmanship. Content in skincare is the closest fit. Creators who hear back usually get a reply in about 10 days, so follow up once after 10 days.

Summer Fridays PR FAQ

Does Summer Fridays send PR packages to small influencers?: Summer Fridays lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does Summer Fridays send in a PR package?: Their best-known product is Jet Lag Overnight Collection. A typical Summer Fridays PR package is worth about $50. Products retail around $38.
How do I apply to the Summer Fridays PR list?: Summer Fridays prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.
Does Summer Fridays pay creators?: Summer Fridays mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does Summer Fridays work with creators in?: Summer Fridays works with creators in US.
How long does Summer Fridays take to reply?: Creators who hear back from Summer Fridays usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more beauty brands with open PR applications on the Beauty directory, or browse the full PR forms directory to find your next collaboration.

Summer Fridays details last updated September 2026.