Does SNOW send PR packages to small influencers?

SNOW lists a minimum of around 10K followers. Engagement and niche fit matter more than raw follower count.

What does SNOW send in a PR package?

Their best-known product is SNOW Teeth Whitening Kit. A typical SNOW PR package is worth about $50. Products retail around $99.

How do I apply to the SNOW PR list?

SNOW takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does SNOW pay creators?

SNOW mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

How long does SNOW take to reply?

Creators who hear back from SNOW usually get a reply in about 4 days. Send one polite follow-up after 10 days if you haven't heard back.

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SNOW

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About SNOW

SNOW® is a leading direct-to-consumer oral care brand that delivers innovative, professional-grade teeth whitening to your home. SNOW's products are formulated for fast results with virtually zero sensitivity.

What SNOW sends creators

Hero product: SNOW Teeth Whitening Kit
Typical PR package value: ~$50
Average retail price: ~$99
Collaboration type: Gifted product (no fee)

Who SNOW wants to reach

SNOW's customers are adults seeking professional teeth whitening at home. Creators whose followers match that profile get the strongest response.

Content that fits SNOW: benefit-first content: show the product solving a real problem, with a clear before/after or demo.

SNOW on social

#thankfulfortoday 🌸 #мойдень #ijustwannadance · Instagram
#мойдень 🌸 · Instagram
У меня нет всего, что я люблю, но я люблю всё, что у меня есть ❤️✨ #2023 · Instagram

Brand Stats

40%

Response Rate

Above average

~4d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

10K+ followers on any platform

Social Media

How to get on the SNOW PR list

SNOW works with creators from around 10K followers. Applications go through SNOW's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for SNOW

Build your pitch around SNOW Teeth Whitening Kit, the product SNOW is best known for. Show how your audience overlaps with theirs (adults seeking professional teeth whitening at home) using your real demographics. Suggest a format that fits their style: benefit-first content: show the product solving a real problem, with a clear before/after or demo. Creators who hear back usually get a reply in about 4 days, so follow up once after 10 days.

SNOW PR FAQ

Does SNOW send PR packages to small influencers?: SNOW lists a minimum of around 10K followers. Engagement and niche fit matter more than raw follower count.
What does SNOW send in a PR package?: Their best-known product is SNOW Teeth Whitening Kit. A typical SNOW PR package is worth about $50. Products retail around $99.
How do I apply to the SNOW PR list?: SNOW takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does SNOW pay creators?: SNOW mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
How long does SNOW take to reply?: Creators who hear back from SNOW usually get a reply in about 4 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more beauty brands with open PR applications on the Beauty directory, or browse the full PR forms directory to find your next collaboration.

SNOW details last updated November 2026.