Does Rare Beauty by Selena Gomez send PR packages to small influencers?

Rare Beauty by Selena Gomez lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does Rare Beauty by Selena Gomez send in a PR package?

Their best-known product is Soft Pinch Liquid Blush Mini. A typical Rare Beauty by Selena Gomez PR package is worth about $50. Products retail around $26.

How do I apply to the Rare Beauty by Selena Gomez PR list?

Rare Beauty by Selena Gomez prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does Rare Beauty by Selena Gomez pay creators?

Rare Beauty by Selena Gomez runs a gifted product + affiliate commission programme.

Which countries does Rare Beauty by Selena Gomez work with creators in?

Rare Beauty by Selena Gomez works with creators in US, Canada.

How long does Rare Beauty by Selena Gomez take to reply?

Creators who hear back from Rare Beauty by Selena Gomez usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

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Rare Beauty by Selena Gomez

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Accepting PR

About Rare Beauty by Selena Gomez

Beauty brand by Selena Gomez focused on mental health awareness and self-acceptance. Known for Soft Pinch Liquid Blush, Liquid Touch Foundation, and Positive Light Liquid Luminizer. 1% to Rare Impact Fund.

What Rare Beauty by Selena Gomez sends creators

Hero product: Soft Pinch Liquid Blush Mini
Typical PR package value: ~$50
Average retail price: ~$26
Collaboration type: Gifted product + affiliate commission
Product types: blush, lipstick

Who Rare Beauty by Selena Gomez wants to reach

Rare Beauty by Selena Gomez's customers are women seeking award-winning, inclusive beauty products with social impact. Creators whose followers match that profile get the strongest response.

Content that fits Rare Beauty by Selena Gomez: polished, editorial visuals with a focus on texture, finish and craftsmanship.

Rare Beauty by Selena Gomez on social

@rarebeauty has 5.1M followers on TikTok across 2,200 posts and is a verified account. Study their recent posts before pitching so your idea matches what they already publish.

Brand Stats

35%

Response Rate

Industry average

~10d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Niche

makeup

Preferred Platforms

instagram, tiktok

Regions

US, Canada

Social Media

How to get on the Rare Beauty by Selena Gomez PR list

Rare Beauty by Selena Gomez works with creators from around 500 followers on Instagram and TikTok in US, Canada. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for Rare Beauty by Selena Gomez

Build your pitch around Soft Pinch Liquid Blush Mini, the product Rare Beauty by Selena Gomez is best known for. Show how your audience overlaps with theirs (women seeking award-winning, inclusive beauty products with social impact) using your real demographics. Suggest a format that fits their style: polished, editorial visuals with a focus on texture, finish and craftsmanship. Content in makeup is the closest fit. Creators who hear back usually get a reply in about 10 days, so follow up once after 10 days.

Rare Beauty by Selena Gomez PR FAQ

Does Rare Beauty by Selena Gomez send PR packages to small influencers?: Rare Beauty by Selena Gomez lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does Rare Beauty by Selena Gomez send in a PR package?: Their best-known product is Soft Pinch Liquid Blush Mini. A typical Rare Beauty by Selena Gomez PR package is worth about $50. Products retail around $26.
How do I apply to the Rare Beauty by Selena Gomez PR list?: Rare Beauty by Selena Gomez prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.
Does Rare Beauty by Selena Gomez pay creators?: Rare Beauty by Selena Gomez runs a gifted product + affiliate commission programme.
Which countries does Rare Beauty by Selena Gomez work with creators in?: Rare Beauty by Selena Gomez works with creators in US, Canada.
How long does Rare Beauty by Selena Gomez take to reply?: Creators who hear back from Rare Beauty by Selena Gomez usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more beauty brands with open PR applications on the Beauty directory, or browse the full PR forms directory to find your next collaboration.

Rare Beauty by Selena Gomez details last updated September 2026.