Does Smooche send PR packages to small influencers?

Smooche has no stated follower minimum, so nano and micro creators can apply.

What does Smooche send in a PR package?

Their best-known product is Color Changing Foundation. A typical Smooche PR package is worth about $50. Products retail around $39.

How do I apply to the Smooche PR list?

Smooche prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does Smooche pay creators?

Smooche mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does Smooche work with creators in?

Smooche works with creators in US.

How long does Smooche take to reply?

Creators who hear back from Smooche usually get a reply in about 8 days. Send one polite follow-up after 10 days if you haven't heard back.

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Smooche

Beautysmooche.com →

Accepting PR

About Smooche

Cosmetics brand offering color-adapting foundation, peptide serums, lip products, and lash and brow growth treatments. Features formulas designed for mature skin with ingredients like peptides, collagen, and vitamin C.

What Smooche sends creators

Hero product: Color Changing Foundation
Typical PR package value: ~$50
Average retail price: ~$39
Collaboration type: Gifted product (no fee)
Product types: foundations, serums, lip plumpers, growth serums, face masks

Who Smooche wants to reach

Smooche's customers are people seeking adaptive cosmetics and anti-aging skincare solutions. Creators whose followers match that profile get the strongest response.

Content that fits Smooche: polished, editorial visuals with a focus on texture, finish and craftsmanship.

Brand Stats

35%

Response Rate

Industry average

~8d

Avg. Response

When they reply

What They're Looking For

Niche

color-adapting, mature-skin

Regions

Social Media

How to get on the Smooche PR list

Smooche works with creators of any size in US. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for Smooche

Build your pitch around Color Changing Foundation, the product Smooche is best known for. Show how your audience overlaps with theirs (people seeking adaptive cosmetics and anti-aging skincare solutions) using your real demographics. Suggest a format that fits their style: polished, editorial visuals with a focus on texture, finish and craftsmanship. Content in color-adapting, mature-skin is the closest fit. Creators who hear back usually get a reply in about 8 days, so follow up once after 10 days.

Smooche PR FAQ

Does Smooche send PR packages to small influencers?: Smooche has no stated follower minimum, so nano and micro creators can apply.
What does Smooche send in a PR package?: Their best-known product is Color Changing Foundation. A typical Smooche PR package is worth about $50. Products retail around $39.
How do I apply to the Smooche PR list?: Smooche prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.
Does Smooche pay creators?: Smooche mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does Smooche work with creators in?: Smooche works with creators in US.
How long does Smooche take to reply?: Creators who hear back from Smooche usually get a reply in about 8 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more beauty brands with open PR applications on the Beauty directory, or browse the full PR forms directory to find your next collaboration.

Smooche details last updated October 2026.