Does SMB Essentials send PR packages to small influencers?

SMB Essentials lists a minimum of around 5K followers. Engagement and niche fit matter more than raw follower count.

What does SMB Essentials send in a PR package?

Their best-known product is Lotus Moon Skin Care collection. A typical SMB Essentials PR package is worth about $50. Products retail around $45.

How do I apply to the SMB Essentials PR list?

SMB Essentials takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does SMB Essentials pay creators?

SMB Essentials mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

How long does SMB Essentials take to reply?

Creators who hear back from SMB Essentials usually get a reply in about 7 days. Send one polite follow-up after 10 days if you haven't heard back.

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SMB Essentials

Beautylotusmoonskincare.com →

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About SMB Essentials

We are SMB Essentials. We own the brands: Lotus Moon Skin Care and Plain Jane Beauty. We are looking to partner with publishers, content-creators and influencers who appreciate the same things we do–clean, effective skincare and makeup, organ

What SMB Essentials sends creators

Hero product: Lotus Moon Skin Care collection
Typical PR package value: ~$50
Average retail price: ~$45
Collaboration type: Gifted product (no fee)

Who SMB Essentials wants to reach

SMB Essentials's customers are women seeking clean, effective skincare and makeup products. Creators whose followers match that profile get the strongest response.

Content that fits SMB Essentials: content that matches their wellness brand voice.

Brand Stats

45%

Response Rate

Above average

~7d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

5K+ followers on any platform

Social Media

How to get on the SMB Essentials PR list

SMB Essentials works with creators from around 5K followers. Applications go through SMB Essentials's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for SMB Essentials

Build your pitch around Lotus Moon Skin Care collection, the product SMB Essentials is best known for. Show how your audience overlaps with theirs (women seeking clean, effective skincare and makeup products) using your real demographics. Suggest a format that fits their style: content that matches their wellness brand voice. Creators who hear back usually get a reply in about 7 days, so follow up once after 10 days.

SMB Essentials PR FAQ

Does SMB Essentials send PR packages to small influencers?: SMB Essentials lists a minimum of around 5K followers. Engagement and niche fit matter more than raw follower count.
What does SMB Essentials send in a PR package?: Their best-known product is Lotus Moon Skin Care collection. A typical SMB Essentials PR package is worth about $50. Products retail around $45.
How do I apply to the SMB Essentials PR list?: SMB Essentials takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does SMB Essentials pay creators?: SMB Essentials mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
How long does SMB Essentials take to reply?: Creators who hear back from SMB Essentials usually get a reply in about 7 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more beauty brands with open PR applications on the Beauty directory, or browse the full PR forms directory to find your next collaboration.

SMB Essentials details last updated November 2026.