Does Smallflower send PR packages to small influencers?

Smallflower has no stated follower minimum, so nano and micro creators can apply.

What does Smallflower send in a PR package?

Their best-known product is Vanille Eau de Toilette. A typical Smallflower PR package is worth about $50. Products retail around $24.

How do I apply to the Smallflower PR list?

Smallflower prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does Smallflower pay creators?

Smallflower mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does Smallflower work with creators in?

Smallflower works with creators in US.

How long does Smallflower take to reply?

Creators who hear back from Smallflower usually get a reply in about 7 days. Send one polite follow-up after 10 days if you haven't heard back.

Back to Directory

Smallflower

Beautysmallflower.com →

Pitch Smallflower with Polly — free See 550 similar brands that send PR →

About Smallflower

Online extension of Merz Apothecary, founded 1875 in Chicago. Curates international wellness, beauty, fragrance and personal care products from brands worldwide.

What Smallflower sends creators

Hero product: Vanille Eau de Toilette
Typical PR package value: ~$50
Average retail price: ~$24
Collaboration type: Gifted product (no fee)
Product types: fragrances, skincare, supplements, bath products, grooming products

Who Smallflower wants to reach

Smallflower's customers are customers seeking international and natural wellness and beauty solutions. Creators whose followers match that profile get the strongest response.

Content that fits Smallflower: content that matches their wellness brand voice.

Brand Stats

46%

Response Rate

Above average

~7d

Avg. Response

When they reply

What They're Looking For

Niche

wellness, international-beauty

Regions

Social Media

How to get on the Smallflower PR list

Smallflower works with creators of any size in US. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for Smallflower

Build your pitch around Vanille Eau de Toilette, the product Smallflower is best known for. Show how your audience overlaps with theirs (customers seeking international and natural wellness and beauty solutions) using your real demographics. Suggest a format that fits their style: content that matches their wellness brand voice. Content in wellness, international-beauty is the closest fit. Creators who hear back usually get a reply in about 7 days, so follow up once after 10 days.

Smallflower PR FAQ

Does Smallflower send PR packages to small influencers?: Smallflower has no stated follower minimum, so nano and micro creators can apply.
What does Smallflower send in a PR package?: Their best-known product is Vanille Eau de Toilette. A typical Smallflower PR package is worth about $50. Products retail around $24.
How do I apply to the Smallflower PR list?: Smallflower prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.
Does Smallflower pay creators?: Smallflower mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does Smallflower work with creators in?: Smallflower works with creators in US.
How long does Smallflower take to reply?: Creators who hear back from Smallflower usually get a reply in about 7 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more beauty brands with open PR applications on the Beauty directory, or browse the full PR forms directory to find your next collaboration.

Smallflower details last updated November 2026.