Does Shoplashella send PR packages to small influencers?

Shoplashella has no stated follower minimum, so nano and micro creators can apply.

What does Shoplashella send in a PR package?

Their best-known product is Lashella Curling Mascara. A typical Shoplashella PR package is worth about $50. Products retail around $35.

How do I apply to the Shoplashella PR list?

Shoplashella takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does Shoplashella pay creators?

Shoplashella mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

How long does Shoplashella take to reply?

Creators who hear back from Shoplashella usually get a reply in about 7 days. Send one polite follow-up after 10 days if you haven't heard back.

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Shoplashella

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About Shoplashella

Discover Lashella™️ Eyelash Growth Serum. Our serum promotes natural lash growth, giving you longer, fuller, and healthier lashes. Safe and easy to use, see visible results in weeks. Shop now for the lashes you’ve always dreamed of!"

What Shoplashella sends creators

Hero product: Lashella Curling Mascara
Typical PR package value: ~$50
Average retail price: ~$35
Collaboration type: Gifted product (no fee)

Who Shoplashella wants to reach

Shoplashella's customers are women wanting longer, fuller, healthier natural-looking lashes. Creators whose followers match that profile get the strongest response.

Content that fits Shoplashella: polished, editorial visuals with a focus on texture, finish and craftsmanship.

Brand Stats

34%

Response Rate

Industry average

~7d

Avg. Response

When they reply

How to get on the Shoplashella PR list

Shoplashella works with creators of any size. Applications go through Shoplashella's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for Shoplashella

Build your pitch around Lashella Curling Mascara, the product Shoplashella is best known for. Show how your audience overlaps with theirs (women wanting longer, fuller, healthier natural-looking lashes) using your real demographics. Suggest a format that fits their style: polished, editorial visuals with a focus on texture, finish and craftsmanship. Creators who hear back usually get a reply in about 7 days, so follow up once after 10 days.

Shoplashella PR FAQ

Does Shoplashella send PR packages to small influencers?: Shoplashella has no stated follower minimum, so nano and micro creators can apply.
What does Shoplashella send in a PR package?: Their best-known product is Lashella Curling Mascara. A typical Shoplashella PR package is worth about $50. Products retail around $35.
How do I apply to the Shoplashella PR list?: Shoplashella takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does Shoplashella pay creators?: Shoplashella mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
How long does Shoplashella take to reply?: Creators who hear back from Shoplashella usually get a reply in about 7 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more beauty brands with open PR applications on the Beauty directory, or browse the full PR forms directory to find your next collaboration.

Shoplashella details last updated November 2026.