Does Shades By Shan send PR packages to small influencers?

Shades By Shan lists a minimum of around 5K followers. Engagement and niche fit matter more than raw follower count.

What does Shades By Shan send in a PR package?

Their best-known product is Signature Eyeshadow Palette. A typical Shades By Shan PR package is worth about $50. Products retail around $28.

How do I apply to the Shades By Shan PR list?

Shades By Shan takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does Shades By Shan pay creators?

Shades By Shan mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

How long does Shades By Shan take to reply?

Creators who hear back from Shades By Shan usually get a reply in about 7 days. Send one polite follow-up after 10 days if you haven't heard back.

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Shades By Shan

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About Shades By Shan

Explore cruelty-free makeup as seen in IPSY, BoxyCharm, and Vogue! We're an impact-driven cosmetics company supporting single parents in need through our MamaBerries Foundation 501(c)(3). Find us nationwide at JCPenney Beauty!

What Shades By Shan sends creators

Hero product: Signature Eyeshadow Palette
Typical PR package value: ~$50
Average retail price: ~$28
Collaboration type: Gifted product (no fee)

Who Shades By Shan wants to reach

Shades By Shan's customers are beauty enthusiasts and makeup lovers aged 18-35. Creators whose followers match that profile get the strongest response.

Content that fits Shades By Shan: high-energy, attention-grabbing content with strong hooks in the first second.

Brand Stats

37%

Response Rate

Industry average

~7d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

5K+ followers on any platform

Social Media

How to get on the Shades By Shan PR list

Shades By Shan works with creators from around 5K followers. Applications go through Shades By Shan's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for Shades By Shan

Build your pitch around Signature Eyeshadow Palette, the product Shades By Shan is best known for. Show how your audience overlaps with theirs (beauty enthusiasts and makeup lovers aged 18-35) using your real demographics. Suggest a format that fits their style: high-energy, attention-grabbing content with strong hooks in the first second. Creators who hear back usually get a reply in about 7 days, so follow up once after 10 days.

Shades By Shan PR FAQ

Does Shades By Shan send PR packages to small influencers?: Shades By Shan lists a minimum of around 5K followers. Engagement and niche fit matter more than raw follower count.
What does Shades By Shan send in a PR package?: Their best-known product is Signature Eyeshadow Palette. A typical Shades By Shan PR package is worth about $50. Products retail around $28.
How do I apply to the Shades By Shan PR list?: Shades By Shan takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does Shades By Shan pay creators?: Shades By Shan mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
How long does Shades By Shan take to reply?: Creators who hear back from Shades By Shan usually get a reply in about 7 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more beauty brands with open PR applications on the Beauty directory, or browse the full PR forms directory to find your next collaboration.

Shades By Shan details last updated November 2026.