Does Rituals send PR packages to small influencers?

Rituals lists a minimum of around 10K followers. Engagement and niche fit matter more than raw follower count.

What does Rituals send in a PR package?

Their best-known product is The Ritual of Sakura Foaming Shower Gel. A typical Rituals PR package is worth about $75. Products retail around $28.

How do I apply to the Rituals PR list?

Use the contact details on this page to reach the Rituals PR team with your media kit and a content idea.

Does Rituals pay creators?

Rituals mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does Rituals work with creators in?

Rituals works with creators in Worldwide, US.

How long does Rituals take to reply?

Creators who hear back from Rituals usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

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Rituals

Beautyrituals.com →

Accepting PR

About Rituals

Inspired by the wisdom and ancient traditions of Asian cultures, Rituals has created an extensive collection of luxurious and affordable products for the home and body. Founded in 2000 by Raymond Cloosterman, Rituals is currently available in over 250 international stores and over 450 shops in 15 different countries. It is a well-established and recognised brand, known for its corporate responsibility policy and organic product ingredients. In January 2022 the company successfully achieved B Corp status. For more news about Rituals, see our related stories below company information.

What Rituals sends creators

Hero product: The Ritual of Sakura Foaming Shower Gel
Typical PR package value: ~$75
Average retail price: ~$28
Collaboration type: Gifted product (no fee)

Who Rituals wants to reach

Rituals's customers are women and men seeking premium wellness and self-care rituals. Creators whose followers match that profile get the strongest response.

Content that fits Rituals: polished, editorial visuals with a focus on texture, finish and craftsmanship.

Brand Stats

22%

Response Rate

Industry average

~10d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

10K+ followers on any platform

Regions

Worldwide, US

Social Media

How to get on the Rituals PR list

Rituals works with creators from around 10K followers in Worldwide, US. Unlock the contact details above to reach their PR team directly.

Pitch ideas for Rituals

Build your pitch around The Ritual of Sakura Foaming Shower Gel, the product Rituals is best known for. Show how your audience overlaps with theirs (women and men seeking premium wellness and self-care rituals) using your real demographics. Suggest a format that fits their style: polished, editorial visuals with a focus on texture, finish and craftsmanship. Creators who hear back usually get a reply in about 10 days, so follow up once after 10 days.

Rituals PR FAQ

Does Rituals send PR packages to small influencers?: Rituals lists a minimum of around 10K followers. Engagement and niche fit matter more than raw follower count.
What does Rituals send in a PR package?: Their best-known product is The Ritual of Sakura Foaming Shower Gel. A typical Rituals PR package is worth about $75. Products retail around $28.
How do I apply to the Rituals PR list?: Use the contact details on this page to reach the Rituals PR team with your media kit and a content idea.
Does Rituals pay creators?: Rituals mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does Rituals work with creators in?: Rituals works with creators in Worldwide, US.
How long does Rituals take to reply?: Creators who hear back from Rituals usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more beauty brands with open PR applications on the Beauty directory, or browse the full PR forms directory to find your next collaboration.

Rituals details last updated July 2026.