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Rituals

Beautyrituals.com →
Accepting PR
63 creators have contacted this brand · 25 got a response
About Rituals

Inspired by the wisdom and ancient traditions of Asian cultures, Rituals has created an extensive collection of luxurious and affordable products for the home and body. Founded in 2000 by Raymond Cloosterman, Rituals is currently available in over 250 international stores and over 450 shops in 15 different countries. It is a well-established and recognised brand, known for its corporate responsibility policy and organic product ingredients. In January 2022 the company successfully achieved B Corp status. For more news about Rituals, see our related stories below company information.

Brand Stats
40%
Response Rate
Above average
~4d
Avg. Response
When they reply
Social Media
@ritualscosmetics

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How to Apply to Rituals PR List

Rituals accepts PR applications from content creators. Unlock the direct contact details above to reach their PR team.

What Rituals Looks for in Creator Pitches

As a beauty brand, Rituals typically looks for creators whose audience genuinely uses and cares about beauty products. There is no stated minimum follower requirement, making Rituals accessible to nano and micro creators. This program is open to creators based in Worldwide.

Rituals PR Application — Step by Step

1. Build your media kit. Include your follower count, average views, engagement rate, audience demographics (age, location, gender split), and 2–3 examples of past brand content. Newcollab generates this automatically from your profile.

2. Write a personalised pitch. Mention a specific Rituals product you've used or admired, explain how your audience overlaps with their customer, and suggest a concrete content format (unboxing reel, 30-second TikTok, Instagram carousel). Generic pitches are ignored.

3. Send and follow up. Rituals has an average response time of around 4 days for creators who hear back. If you don't get a reply within 10 days, send one polite follow-up referencing your original message. Many creators report that the follow-up is what got the deal.

4. Track your application. Use Newcollab's PR pipeline to log the date sent, follow-up status, and any reply. Creators who track their outreach close 3× more deals on average.

Discover more beauty brands with open PR applications on the Beauty directory, or browse the full PR forms directory to find your next collaboration.

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