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Playa lifestyle

Playa

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5 creators have contacted this brand
About Playa

Find your signature fragrance in hair and body care

What Playa sends creators

Hero product
Nuevasol All-Over Perfume Mist
Typical PR package value
~$75
Average retail price
~$30
Collaboration type
Gifted product (no fee)

Who Playa wants to reach

Playa's customers are women seeking sun-inspired fragrance and haircare layering products. Creators whose followers match that profile get the strongest response.

Content that fits Playa: fun, personality-led content: trends, humour and quick cuts work well.

Brand Stats
35%
Response Rate
Industry average
~7d
Avg. Response
When they reply
What They're Looking For
Minimum Followers
500+ followers on any platform
Regions
Worldwide
Social Media
@playa
@playabeauty

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How to get on the Playa PR list

Playa works with creators from around 500 followers in Worldwide. Unlock the contact details above to reach their PR team directly.

Pitch ideas for Playa

Build your pitch around Nuevasol All-Over Perfume Mist, the product Playa is best known for. Show how your audience overlaps with theirs (women seeking sun-inspired fragrance and haircare layering products) using your real demographics. Suggest a format that fits their style: fun, personality-led content: trends, humour and quick cuts work well. Creators who hear back usually get a reply in about 7 days, so follow up once after 10 days.

Playa PR FAQ

Does Playa send PR packages to small influencers?
Playa lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does Playa send in a PR package?
Their best-known product is Nuevasol All-Over Perfume Mist. A typical Playa PR package is worth about $75. Products retail around $30.
How do I apply to the Playa PR list?
Use the contact details on this page to reach the Playa PR team with your media kit and a content idea.
Does Playa pay creators?
Playa mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does Playa work with creators in?
Playa works with creators in Worldwide.
How long does Playa take to reply?
Creators who hear back from Playa usually get a reply in about 7 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more beauty brands with open PR applications on the Beauty directory, or browse the full PR forms directory to find your next collaboration.

Playa details last updated October 2026.

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