Does Petajane send PR packages to small influencers?

Petajane has no stated follower minimum, so nano and micro creators can apply.

What does Petajane send in a PR package?

Their best-known product is Dark Self-Tanning Mousse. A typical Petajane PR package is worth about $50. Products retail around $55.

How do I apply to the Petajane PR list?

Petajane prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does Petajane pay creators?

Petajane mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does Petajane work with creators in?

Petajane works with creators in US.

How long does Petajane take to reply?

Creators who hear back from Petajane usually get a reply in about 5 days. Send one polite follow-up after 10 days if you haven't heard back.

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Petajane

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About Petajane

Award-winning self-tanners created by Peta Murgatroyd of Dancing with the Stars. Vegan, made in the USA with organically-derived DHA from beets and sugar for streak-free, natural color.

What Petajane sends creators

Hero product: Dark Self-Tanning Mousse
Typical PR package value: ~$50
Average retail price: ~$55
Collaboration type: Gifted product (no fee)
Product types: self-tanning mousses, tanning mists, gradual tanning lotions, tanning applicators, exfoliating mitts

Who Petajane wants to reach

Petajane's customers are people seeking natural-looking, streak-free self-tanning products. Creators whose followers match that profile get the strongest response.

Content that fits Petajane: polished, editorial visuals with a focus on texture, finish and craftsmanship.

Brand Stats

44%

Response Rate

Above average

~5d

Avg. Response

When they reply

What They're Looking For

Niche

self-tanning, vegan-beauty

Regions

Social Media

How to get on the Petajane PR list

Petajane works with creators of any size in US. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for Petajane

Build your pitch around Dark Self-Tanning Mousse, the product Petajane is best known for. Show how your audience overlaps with theirs (people seeking natural-looking, streak-free self-tanning products) using your real demographics. Suggest a format that fits their style: polished, editorial visuals with a focus on texture, finish and craftsmanship. Content in self-tanning, vegan-beauty is the closest fit. Creators who hear back usually get a reply in about 5 days, so follow up once after 10 days.

Petajane PR FAQ

Does Petajane send PR packages to small influencers?: Petajane has no stated follower minimum, so nano and micro creators can apply.
What does Petajane send in a PR package?: Their best-known product is Dark Self-Tanning Mousse. A typical Petajane PR package is worth about $50. Products retail around $55.
How do I apply to the Petajane PR list?: Petajane prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.
Does Petajane pay creators?: Petajane mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does Petajane work with creators in?: Petajane works with creators in US.
How long does Petajane take to reply?: Creators who hear back from Petajane usually get a reply in about 5 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more beauty brands with open PR applications on the Beauty directory, or browse the full PR forms directory to find your next collaboration.

Petajane details last updated November 2026.