Does OUAI send PR packages to small influencers?

OUAI lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does OUAI send in a PR package?

Their best-known product is Bond Repair Balm. A typical OUAI PR package is worth about $50. Products retail around $28.

How do I apply to the OUAI PR list?

OUAI takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does OUAI pay creators?

OUAI mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does OUAI work with creators in?

OUAI works with creators in US, Worldwide.

How long does OUAI take to reply?

Creators who hear back from OUAI usually get a reply in about 8 days. Send one polite follow-up after 10 days if you haven't heard back.

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OUAI

Beautytheouai.com →

Accepting PR

About OUAI

Take your beauty routine to the next level with OUAI's award-winning hair & body products, created with high quality ingredients by celebrity stylist Jen Atkin.

What OUAI sends creators

Hero product: Bond Repair Balm
Typical PR package value: ~$50
Average retail price: ~$28
Collaboration type: Gifted product (no fee)

Who OUAI wants to reach

OUAI's customers are women seeking premium hair care with salon-quality results and luxury fragrance. Creators whose followers match that profile get the strongest response.

Content that fits OUAI: polished, editorial visuals: clean backgrounds, natural light and slow, detailed product shots.

OUAI on social

@theouai has 242K followers on TikTok across 324 posts and is a verified account. Study their recent posts before pitching so your idea matches what they already publish.

Brand Stats

46%

Response Rate

Above average

~8d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Regions

US, Worldwide

Social Media

How to get on the OUAI PR list

OUAI works with creators from around 500 followers in US, Worldwide. Applications go through OUAI's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for OUAI

Build your pitch around Bond Repair Balm, the product OUAI is best known for. Show how your audience overlaps with theirs (women seeking premium hair care with salon-quality results and luxury fragrance) using your real demographics. Suggest a format that fits their style: polished, editorial visuals: clean backgrounds, natural light and slow, detailed product shots. Creators who hear back usually get a reply in about 8 days, so follow up once after 10 days.

OUAI PR FAQ

Does OUAI send PR packages to small influencers?: OUAI lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does OUAI send in a PR package?: Their best-known product is Bond Repair Balm. A typical OUAI PR package is worth about $50. Products retail around $28.
How do I apply to the OUAI PR list?: OUAI takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does OUAI pay creators?: OUAI mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does OUAI work with creators in?: OUAI works with creators in US, Worldwide.
How long does OUAI take to reply?: Creators who hear back from OUAI usually get a reply in about 8 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more beauty brands with open PR applications on the Beauty directory, or browse the full PR forms directory to find your next collaboration.

OUAI details last updated September 2026.