Does Naturium send PR packages to small influencers?

Naturium lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does Naturium send in a PR package?

Their best-known product is Dew Glow Moisturizer SPF 50. A typical Naturium PR package is worth about $50. Products retail around $48.

How do I apply to the Naturium PR list?

Naturium takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does Naturium pay creators?

Naturium mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does Naturium work with creators in?

Naturium works with creators in US, Worldwide.

How long does Naturium take to reply?

Creators who hear back from Naturium usually get a reply in about 8 days. Send one polite follow-up after 10 days if you haven't heard back.

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Naturium

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Accepting PR

About Naturium

Naturium offers clinically effective, biocompatible skincare and body care powered by potent active ingredients. Discover affordable, luxurious formulas with real results.

What Naturium sends creators

Hero product: Dew Glow Moisturizer SPF 50
Typical PR package value: ~$50
Average retail price: ~$48
Collaboration type: Gifted product (no fee)

Who Naturium wants to reach

Naturium's customers are women seeking clinically-effective, luxurious skincare and bodycare solutions. Creators whose followers match that profile get the strongest response.

Content that fits Naturium: polished, editorial visuals with a focus on texture, finish and craftsmanship.

Naturium on social

@naturium has 217K followers on TikTok across 184 posts and is a verified account. Study their recent posts before pitching so your idea matches what they already publish.

Brand Stats

38%

Response Rate

Industry average

~8d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Regions

US, Worldwide

Social Media

How to get on the Naturium PR list

Naturium works with creators from around 500 followers in US, Worldwide. Applications go through Naturium's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for Naturium

Build your pitch around Dew Glow Moisturizer SPF 50, the product Naturium is best known for. Show how your audience overlaps with theirs (women seeking clinically-effective, luxurious skincare and bodycare solutions) using your real demographics. Suggest a format that fits their style: polished, editorial visuals with a focus on texture, finish and craftsmanship. Creators who hear back usually get a reply in about 8 days, so follow up once after 10 days.

Naturium PR FAQ

Does Naturium send PR packages to small influencers?: Naturium lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does Naturium send in a PR package?: Their best-known product is Dew Glow Moisturizer SPF 50. A typical Naturium PR package is worth about $50. Products retail around $48.
How do I apply to the Naturium PR list?: Naturium takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does Naturium pay creators?: Naturium mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does Naturium work with creators in?: Naturium works with creators in US, Worldwide.
How long does Naturium take to reply?: Creators who hear back from Naturium usually get a reply in about 8 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more beauty brands with open PR applications on the Beauty directory, or browse the full PR forms directory to find your next collaboration.

Naturium details last updated September 2026.