Does MAC Cosmetics send PR packages to small influencers?

MAC Cosmetics lists a minimum of around 15K followers. Engagement and niche fit matter more than raw follower count.

What does MAC Cosmetics send in a PR package?

Their best-known product is M·A·CXIMAL Silky Matte Lipstick. A typical MAC Cosmetics PR package is worth about $50. Products retail around $29.

How do I apply to the MAC Cosmetics PR list?

MAC Cosmetics takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does MAC Cosmetics pay creators?

MAC Cosmetics mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does MAC Cosmetics work with creators in?

MAC Cosmetics works with creators in [object Object], Canada.

How long does MAC Cosmetics take to reply?

Creators who hear back from MAC Cosmetics usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

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MAC Cosmetics

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Accepting PR

About MAC Cosmetics

MAC Cosmetics is a Canadian cosmetics retailer founded in 1984 by Frank Toskan and Frank Angelo. After becoming a subsidiary of Estée Lauder Companies in 1996, MAC relocated its HQ to New York City.

What MAC Cosmetics sends creators

Hero product: M·A·CXIMAL Silky Matte Lipstick
Typical PR package value: ~$50
Average retail price: ~$29
Collaboration type: Gifted product (no fee)

Who MAC Cosmetics wants to reach

MAC Cosmetics's customers are women seeking professional-grade makeup with iconic color options. Creators whose followers match that profile get the strongest response.

Content that fits MAC Cosmetics: polished, editorial visuals: clean backgrounds, natural light and slow, detailed product shots.

MAC Cosmetics on social

@maccosmetics has 1.3M followers on TikTok across 1,036 posts and is a verified account. Study their recent posts before pitching so your idea matches what they already publish.

Brand Stats

25%

Response Rate

Industry average

~10d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

15K+ followers on any platform

Regions

[object Object], Canada

Social Media

How to get on the MAC Cosmetics PR list

MAC Cosmetics works with creators from around 15K followers in [object Object], Canada. Applications go through MAC Cosmetics's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for MAC Cosmetics

Build your pitch around M·A·CXIMAL Silky Matte Lipstick, the product MAC Cosmetics is best known for. Show how your audience overlaps with theirs (women seeking professional-grade makeup with iconic color options) using your real demographics. Suggest a format that fits their style: polished, editorial visuals: clean backgrounds, natural light and slow, detailed product shots. Creators who hear back usually get a reply in about 10 days, so follow up once after 10 days.

MAC Cosmetics PR FAQ

Does MAC Cosmetics send PR packages to small influencers?: MAC Cosmetics lists a minimum of around 15K followers. Engagement and niche fit matter more than raw follower count.
What does MAC Cosmetics send in a PR package?: Their best-known product is M·A·CXIMAL Silky Matte Lipstick. A typical MAC Cosmetics PR package is worth about $50. Products retail around $29.
How do I apply to the MAC Cosmetics PR list?: MAC Cosmetics takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does MAC Cosmetics pay creators?: MAC Cosmetics mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does MAC Cosmetics work with creators in?: MAC Cosmetics works with creators in [object Object], Canada.
How long does MAC Cosmetics take to reply?: Creators who hear back from MAC Cosmetics usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more beauty brands with open PR applications on the Beauty directory, or browse the full PR forms directory to find your next collaboration.

MAC Cosmetics details last updated September 2026.