Does Luvie send PR packages to small influencers?

Luvie has no stated follower minimum, so nano and micro creators can apply.

What does Luvie send in a PR package?

Their best-known product is Foundation Cushion. A typical Luvie PR package is worth about $50. Products retail around $47.

How do I apply to the Luvie PR list?

Luvie prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does Luvie pay creators?

Luvie mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does Luvie work with creators in?

Luvie works with creators in US, Worldwide.

How long does Luvie take to reply?

Creators who hear back from Luvie usually get a reply in about 7 days. Send one polite follow-up after 10 days if you haven't heard back.

Back to Directory

Luvie

Beautytryluvie.com →

Accepting PR

About Luvie

Luvie creates foundation cushions and skincare products designed for mature women over 50. Their formulas focus on hydrating wear, SPF 30 protection, and not settling into fine lines.

What Luvie sends creators

Hero product: Foundation Cushion
Typical PR package value: ~$50
Average retail price: ~$47
Collaboration type: Gifted product (no fee)
Product types: foundation cushions, collagen serums, eye creams, neck creams, makeup brushes

Who Luvie wants to reach

Luvie's customers are mature women over 50 seeking age-appropriate makeup and skincare. Creators whose followers match that profile get the strongest response.

Content that fits Luvie: content that matches their wellness brand voice.

Brand Stats

45%

Response Rate

Above average

~7d

Avg. Response

When they reply

What They're Looking For

Niche

mature-skin, korean-beauty

Regions

US, Worldwide

How to get on the Luvie PR list

Luvie works with creators of any size in US, Worldwide. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for Luvie

Build your pitch around Foundation Cushion, the product Luvie is best known for. Show how your audience overlaps with theirs (mature women over 50 seeking age-appropriate makeup and skincare) using your real demographics. Suggest a format that fits their style: content that matches their wellness brand voice. Content in mature-skin, korean-beauty is the closest fit. Creators who hear back usually get a reply in about 7 days, so follow up once after 10 days.

Luvie PR FAQ

Does Luvie send PR packages to small influencers?: Luvie has no stated follower minimum, so nano and micro creators can apply.
What does Luvie send in a PR package?: Their best-known product is Foundation Cushion. A typical Luvie PR package is worth about $50. Products retail around $47.
How do I apply to the Luvie PR list?: Luvie prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.
Does Luvie pay creators?: Luvie mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does Luvie work with creators in?: Luvie works with creators in US, Worldwide.
How long does Luvie take to reply?: Creators who hear back from Luvie usually get a reply in about 7 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more beauty brands with open PR applications on the Beauty directory, or browse the full PR forms directory to find your next collaboration.

Luvie details last updated October 2026.