Does Living Proof send PR packages to small influencers?

Living Proof lists a minimum of around 10K followers. Engagement and niche fit matter more than raw follower count.

What does Living Proof send in a PR package?

Their best-known product is Perfect hair Day™ Dry Shampoo. A typical Living Proof PR package is worth about $50. Products retail around $28.

How do I apply to the Living Proof PR list?

Living Proof takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does Living Proof pay creators?

Living Proof mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does Living Proof work with creators in?

Living Proof works with creators in US, Worldwide.

How long does Living Proof take to reply?

Creators who hear back from Living Proof usually get a reply in about 6 days. Send one polite follow-up after 10 days if you haven't heard back.

Back to Directory

Living Proof

Beautylivingproof.com →

Accepting PR

About Living Proof

Award-Winning Hair Care — Get Game-Changing Results For All Hair Types & Textures With Our Science-Backed Formulas. Living Proof® Products Are Scientifically Designed To Improve All Hair Types

What Living Proof sends creators

Hero product: Perfect hair Day™ Dry Shampoo
Typical PR package value: ~$50
Average retail price: ~$28
Collaboration type: Gifted product (no fee)

Who Living Proof wants to reach

Living Proof's customers are women seeking lab-tested haircare solutions for frizz control and styling. Creators whose followers match that profile get the strongest response.

Content that fits Living Proof: benefit-first content: show the product solving a real problem, with a clear before/after or demo.

Living Proof on social

@livingproofinc has 101K followers on TikTok across 1,582 posts and is a verified account. Study their recent posts before pitching so your idea matches what they already publish.

Brand Stats

41%

Response Rate

Above average

~6d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

10K+ followers on any platform

Regions

US, Worldwide

Social Media

How to get on the Living Proof PR list

Living Proof works with creators from around 10K followers in US, Worldwide. Applications go through Living Proof's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for Living Proof

Build your pitch around Perfect hair Day™ Dry Shampoo, the product Living Proof is best known for. Show how your audience overlaps with theirs (women seeking lab-tested haircare solutions for frizz control and styling) using your real demographics. Suggest a format that fits their style: benefit-first content: show the product solving a real problem, with a clear before/after or demo. Creators who hear back usually get a reply in about 6 days, so follow up once after 10 days.

Living Proof PR FAQ

Does Living Proof send PR packages to small influencers?: Living Proof lists a minimum of around 10K followers. Engagement and niche fit matter more than raw follower count.
What does Living Proof send in a PR package?: Their best-known product is Perfect hair Day™ Dry Shampoo. A typical Living Proof PR package is worth about $50. Products retail around $28.
How do I apply to the Living Proof PR list?: Living Proof takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does Living Proof pay creators?: Living Proof mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does Living Proof work with creators in?: Living Proof works with creators in US, Worldwide.
How long does Living Proof take to reply?: Creators who hear back from Living Proof usually get a reply in about 6 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more beauty brands with open PR applications on the Beauty directory, or browse the full PR forms directory to find your next collaboration.

Living Proof details last updated September 2026.