Does LATHR send PR packages to small influencers?

LATHR has no stated follower minimum, so nano and micro creators can apply.

What does LATHR send in a PR package?

Their best-known product is Barbershop Soap Bar. A typical LATHR PR package is worth about $50. Products retail around $12.

How do I apply to the LATHR PR list?

LATHR prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does LATHR pay creators?

LATHR mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does LATHR work with creators in?

LATHR works with creators in Canada, US.

How long does LATHR take to reply?

Creators who hear back from LATHR usually get a reply in about 5 days. Send one polite follow-up after 10 days if you haven't heard back.

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LATHR

Lifestylelathr.com →

Accepting PR

About LATHR

Canadian men's grooming brand offering soap bars, natural deodorants, colognes, and skincare products. Small batch, family-owned company with customizable scent options across product lines.

What LATHR sends creators

Hero product: Barbershop Soap Bar
Typical PR package value: ~$50
Average retail price: ~$12
Collaboration type: Gifted product (no fee)
Product types: soap bars, deodorants, colognes, face washes, body butters

Who LATHR wants to reach

LATHR's customers are men seeking simple, effective grooming products with appealing scents. Creators whose followers match that profile get the strongest response.

Content that fits LATHR: content that matches their casual brand voice.

Brand Stats

38%

Response Rate

Industry average

~5d

Avg. Response

When they reply

What They're Looking For

Niche

mens-grooming, small-batch

Regions

Canada, US

Social Media

How to get on the LATHR PR list

LATHR works with creators of any size in Canada, US. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for LATHR

Build your pitch around Barbershop Soap Bar, the product LATHR is best known for. Show how your audience overlaps with theirs (men seeking simple, effective grooming products with appealing scents) using your real demographics. Suggest a format that fits their style: content that matches their casual brand voice. Content in mens-grooming, small-batch is the closest fit. Creators who hear back usually get a reply in about 5 days, so follow up once after 10 days.

LATHR PR FAQ

Does LATHR send PR packages to small influencers?: LATHR has no stated follower minimum, so nano and micro creators can apply.
What does LATHR send in a PR package?: Their best-known product is Barbershop Soap Bar. A typical LATHR PR package is worth about $50. Products retail around $12.
How do I apply to the LATHR PR list?: LATHR prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.
Does LATHR pay creators?: LATHR mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does LATHR work with creators in?: LATHR works with creators in Canada, US.
How long does LATHR take to reply?: Creators who hear back from LATHR usually get a reply in about 5 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more lifestyle brands with open PR applications on the Lifestyle directory, or browse the full PR forms directory to find your next collaboration.

LATHR details last updated October 2026.