Does Lanolips send PR packages to small influencers?

Lanolips lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does Lanolips send in a PR package?

Their best-known product is The Original 101 Ointment Multipurpose Superbalm. A typical Lanolips PR package is worth about $75. Products retail around $10.

How do I apply to the Lanolips PR list?

Use the contact details on this page to reach the Lanolips PR team with your media kit and a content idea.

Does Lanolips pay creators?

Lanolips mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does Lanolips work with creators in?

Lanolips works with creators in Worldwide, UK, US.

How long does Lanolips take to reply?

Creators who hear back from Lanolips usually get a reply in about 5 days. Send one polite follow-up after 10 days if you haven't heard back.

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Lanolips

Beautylanolips.co.uk →

Accepting PR

About Lanolips

Looking for the world's best hydrating products? All our products at Lanolips are made with a deeply moisturising, natural lanolin. Shop our best sellers today!

What Lanolips sends creators

Hero product: The Original 101 Ointment Multipurpose Superbalm
Typical PR package value: ~$75
Average retail price: ~$10
Collaboration type: Gifted product (no fee)

Who Lanolips wants to reach

Lanolips's customers are people with dry lips and skin seeking natural lanolin-based solutions. Creators whose followers match that profile get the strongest response.

Content that fits Lanolips: benefit-first content: show the product solving a real problem, with a clear before/after or demo.

Lanolips on social

@lanolips has 178K followers on Instagram across 5,122 posts. Study their recent posts before pitching so your idea matches what they already publish.

OUR LANOLIN IS; Clinically proven hydration for up to *48 hours after a · Instagram
The Party Mix your lips have been waiting for 🍬😋 LANOLIPS x ALLEN’S Avai · Instagram
Fall is officially lip-care season. Stock up on all five Lanolips favori · Instagram

Brand Stats

55%

Response Rate

Above average

~5d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Regions

Worldwide, UK, US

Social Media

How to get on the Lanolips PR list

Lanolips works with creators from around 500 followers in Worldwide, UK, US. Unlock the contact details above to reach their PR team directly.

Pitch ideas for Lanolips

Build your pitch around The Original 101 Ointment Multipurpose Superbalm, the product Lanolips is best known for. Show how your audience overlaps with theirs (people with dry lips and skin seeking natural lanolin-based solutions) using your real demographics. Suggest a format that fits their style: benefit-first content: show the product solving a real problem, with a clear before/after or demo. Creators who hear back usually get a reply in about 5 days, so follow up once after 10 days.

Lanolips PR FAQ

Does Lanolips send PR packages to small influencers?: Lanolips lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does Lanolips send in a PR package?: Their best-known product is The Original 101 Ointment Multipurpose Superbalm. A typical Lanolips PR package is worth about $75. Products retail around $10.
How do I apply to the Lanolips PR list?: Use the contact details on this page to reach the Lanolips PR team with your media kit and a content idea.
Does Lanolips pay creators?: Lanolips mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does Lanolips work with creators in?: Lanolips works with creators in Worldwide, UK, US.
How long does Lanolips take to reply?: Creators who hear back from Lanolips usually get a reply in about 5 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more beauty brands with open PR applications on the Beauty directory, or browse the full PR forms directory to find your next collaboration.

Lanolips details last updated September 2026.