Does Kylie Cosmetics send PR packages to small influencers?

Kylie Cosmetics lists a minimum of around 5K followers. Engagement and niche fit matter more than raw follower count.

What does Kylie Cosmetics send in a PR package?

Their best-known product is Watermelon Lip Butter. A typical Kylie Cosmetics PR package is worth about $50. Products retail around $28.

How do I apply to the Kylie Cosmetics PR list?

Kylie Cosmetics prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does Kylie Cosmetics pay creators?

Kylie Cosmetics mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does Kylie Cosmetics work with creators in?

Kylie Cosmetics works with creators in Global.

How long does Kylie Cosmetics take to reply?

Creators who hear back from Kylie Cosmetics usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

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Kylie Cosmetics

Beautykyliecosmetics.com →

Accepting PR

About Kylie Cosmetics

Beauty brand by Kylie Jenner offering lip kits, makeup, and skincare. Known for Lip Kits, Kylighters, and Kylie Skin line. Celebrity brand, lip kits, accessible luxury.

What Kylie Cosmetics sends creators

Hero product: Watermelon Lip Butter
Typical PR package value: ~$50
Average retail price: ~$28
Collaboration type: Gifted product (no fee)

Who Kylie Cosmetics wants to reach

Kylie Cosmetics's customers are women 16-35 interested in trendy makeup and beauty. Creators whose followers match that profile get the strongest response.

Content that fits Kylie Cosmetics: fun, personality-led content: trends, humour and quick cuts work well.

Kylie Cosmetics on social

@kyliecosmetics has 23.8M followers on Instagram across 2,644 posts. Study their recent posts before pitching so your idea matches what they already publish.

@people 2026 beauty awards for best lip stain: COCONUT WATER LIP STAIN 👄 · Instagram
lashes that look full & feel natural 🤎⁠ ⁠ your favorite volumizing masca · Instagram
a NEW lip kit delivery 💋 vending machines now stocked with our plumping · Instagram

Brand Stats

22%

Response Rate

Industry average

~10d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

5K+ followers on any platform

Niche

Lifestyle Services

Preferred Platforms

Instagram

Regions

Global

Social Media

How to get on the Kylie Cosmetics PR list

Kylie Cosmetics works with creators from around 5K followers on Instagram in Global. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for Kylie Cosmetics

Build your pitch around Watermelon Lip Butter, the product Kylie Cosmetics is best known for. Show how your audience overlaps with theirs (women 16-35 interested in trendy makeup and beauty) using your real demographics. Suggest a format that fits their style: fun, personality-led content: trends, humour and quick cuts work well. Content in Lifestyle Services is the closest fit. Creators who hear back usually get a reply in about 10 days, so follow up once after 10 days.

Kylie Cosmetics PR FAQ

Does Kylie Cosmetics send PR packages to small influencers?: Kylie Cosmetics lists a minimum of around 5K followers. Engagement and niche fit matter more than raw follower count.
What does Kylie Cosmetics send in a PR package?: Their best-known product is Watermelon Lip Butter. A typical Kylie Cosmetics PR package is worth about $50. Products retail around $28.
How do I apply to the Kylie Cosmetics PR list?: Kylie Cosmetics prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.
Does Kylie Cosmetics pay creators?: Kylie Cosmetics mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does Kylie Cosmetics work with creators in?: Kylie Cosmetics works with creators in Global.
How long does Kylie Cosmetics take to reply?: Creators who hear back from Kylie Cosmetics usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more beauty brands with open PR applications on the Beauty directory, or browse the full PR forms directory to find your next collaboration.

Kylie Cosmetics details last updated September 2026.