Does Ilia Beauty send PR packages to small influencers?

Ilia Beauty lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does Ilia Beauty send in a PR package?

Their best-known product is Super Serum Skin Tint SPF 40. A typical Ilia Beauty PR package is worth about $50. Products retail around $48.

How do I apply to the Ilia Beauty PR list?

Ilia Beauty prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does Ilia Beauty pay creators?

Ilia Beauty mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does Ilia Beauty work with creators in?

Ilia Beauty works with creators in US.

How long does Ilia Beauty take to reply?

Creators who hear back from Ilia Beauty usually get a reply in about 8 days. Send one polite follow-up after 10 days if you haven't heard back.

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Ilia Beauty

Beautyiliabeauty.com →

Accepting PR

About Ilia Beauty

Clean beauty brand combining skincare benefits with makeup. Known for True Skin Serum Foundation, Limitless Lash Mascara, and multi-stick products. Clean ingredients, SPF options, sustainable packaging.

What Ilia Beauty sends creators

Hero product: Super Serum Skin Tint SPF 40
Typical PR package value: ~$50
Average retail price: ~$48
Collaboration type: Gifted product (no fee)
Product types: foundation, lipstick

Who Ilia Beauty wants to reach

Ilia Beauty's customers are women seeking clean, natural-looking makeup and skincare products. Creators whose followers match that profile get the strongest response.

Content that fits Ilia Beauty: polished, editorial visuals with a focus on texture, finish and craftsmanship.

Ilia Beauty on social

@iliabeauty has 1.2M followers on Instagram across 4,930 posts. Study their recent posts before pitching so your idea matches what they already publish.

English Breakfast. Yesterday, we celebrated the launch of Thru Line Wate · Instagram
✨GIVEAWAY—take your shot.✨ In partnership with @sephoracanada , we’re gi · Instagram
Boston—we’re making our mark this Saturday. Join us at The Art of the Ey · Instagram

Brand Stats

35%

Response Rate

Industry average

~8d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Niche

makeup, skincare

Preferred Platforms

instagram

Regions

Social Media

How to get on the Ilia Beauty PR list

Ilia Beauty works with creators from around 500 followers on Instagram in US. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for Ilia Beauty

Build your pitch around Super Serum Skin Tint SPF 40, the product Ilia Beauty is best known for. Show how your audience overlaps with theirs (women seeking clean, natural-looking makeup and skincare products) using your real demographics. Suggest a format that fits their style: polished, editorial visuals with a focus on texture, finish and craftsmanship. Content in makeup, skincare is the closest fit. Creators who hear back usually get a reply in about 8 days, so follow up once after 10 days.

Ilia Beauty PR FAQ

Does Ilia Beauty send PR packages to small influencers?: Ilia Beauty lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does Ilia Beauty send in a PR package?: Their best-known product is Super Serum Skin Tint SPF 40. A typical Ilia Beauty PR package is worth about $50. Products retail around $48.
How do I apply to the Ilia Beauty PR list?: Ilia Beauty prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.
Does Ilia Beauty pay creators?: Ilia Beauty mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does Ilia Beauty work with creators in?: Ilia Beauty works with creators in US.
How long does Ilia Beauty take to reply?: Creators who hear back from Ilia Beauty usually get a reply in about 8 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more beauty brands with open PR applications on the Beauty directory, or browse the full PR forms directory to find your next collaboration.

Ilia Beauty details last updated September 2026.