Does HANAE send PR packages to small influencers?

HANAE has no stated follower minimum, so nano and micro creators can apply.

What does HANAE send in a PR package?

Their best-known product is Korean Eyelash Serum. A typical HANAE PR package is worth about $50. Products retail around $35.

How do I apply to the HANAE PR list?

HANAE prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does HANAE pay creators?

HANAE mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does HANAE work with creators in?

HANAE works with creators in US, Worldwide.

How long does HANAE take to reply?

Creators who hear back from HANAE usually get a reply in about 4 days. Send one polite follow-up after 10 days if you haven't heard back.

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HANAE

Beautyhanaekorea.com →

Accepting PR

About HANAE

HANAE offers Korean beauty products including eyelash serums, eyebrow tints, foundation sticks, and peptide toners. The brand features formulas marketed as bestsellers in Korea.

What HANAE sends creators

Hero product: Korean Eyelash Serum
Typical PR package value: ~$50
Average retail price: ~$35
Collaboration type: Gifted product (no fee)
Product types: serums, eyebrow tints, foundation sticks, toners

Who HANAE wants to reach

HANAE's customers are beauty enthusiasts seeking Korean skincare and makeup products. Creators whose followers match that profile get the strongest response.

Content that fits HANAE: content that matches their wellness brand voice.

Brand Stats

35%

Response Rate

Industry average

~4d

Avg. Response

When they reply

What They're Looking For

Niche

k-beauty

Regions

US, Worldwide

How to get on the HANAE PR list

HANAE works with creators of any size in US, Worldwide. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for HANAE

Build your pitch around Korean Eyelash Serum, the product HANAE is best known for. Show how your audience overlaps with theirs (beauty enthusiasts seeking korean skincare and makeup products) using your real demographics. Suggest a format that fits their style: content that matches their wellness brand voice. Content in k-beauty is the closest fit. Creators who hear back usually get a reply in about 4 days, so follow up once after 10 days.

HANAE PR FAQ

Does HANAE send PR packages to small influencers?: HANAE has no stated follower minimum, so nano and micro creators can apply.
What does HANAE send in a PR package?: Their best-known product is Korean Eyelash Serum. A typical HANAE PR package is worth about $50. Products retail around $35.
How do I apply to the HANAE PR list?: HANAE prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.
Does HANAE pay creators?: HANAE mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does HANAE work with creators in?: HANAE works with creators in US, Worldwide.
How long does HANAE take to reply?: Creators who hear back from HANAE usually get a reply in about 4 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more beauty brands with open PR applications on the Beauty directory, or browse the full PR forms directory to find your next collaboration.

HANAE details last updated October 2026.