Does Fussy send PR packages to small influencers?

Fussy has no stated follower minimum, so nano and micro creators can apply.

What does Fussy send in a PR package?

Their best-known product is Refillable Natural Deodorant. A typical Fussy PR package is worth about $50. Products retail around $23.

How do I apply to the Fussy PR list?

Fussy prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does Fussy pay creators?

Fussy mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does Fussy work with creators in?

Fussy works with creators in UK.

How long does Fussy take to reply?

Creators who hear back from Fussy usually get a reply in about 4 days. Send one polite follow-up after 10 days if you haven't heard back.

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Fussy

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Accepting PR

About Fussy

Fussy makes refillable natural deodorants, body wash, and hand wash with plastic-free refills and probiotic formulations. Featured on Dragons' Den, the brand focuses on eliminating single-use plastic from bathrooms.

What Fussy sends creators

Hero product: Refillable Natural Deodorant
Typical PR package value: ~$50
Average retail price: ~$23
Collaboration type: Gifted product (no fee)
Product types: deodorants, body washes, hand washes, refills

Who Fussy wants to reach

Fussy's customers are eco-conscious consumers seeking plastic-free personal care alternatives. Creators whose followers match that profile get the strongest response.

Content that fits Fussy: fun, personality-led content: trends, humour and quick cuts work well.

Brand Stats

35%

Response Rate

Industry average

~4d

Avg. Response

When they reply

What They're Looking For

Niche

sustainable, natural-beauty

Regions

Social Media

How to get on the Fussy PR list

Fussy works with creators of any size in UK. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for Fussy

Build your pitch around Refillable Natural Deodorant, the product Fussy is best known for. Show how your audience overlaps with theirs (eco-conscious consumers seeking plastic-free personal care alternatives) using your real demographics. Suggest a format that fits their style: fun, personality-led content: trends, humour and quick cuts work well. Content in sustainable, natural-beauty is the closest fit. Creators who hear back usually get a reply in about 4 days, so follow up once after 10 days.

Fussy PR FAQ

Does Fussy send PR packages to small influencers?: Fussy has no stated follower minimum, so nano and micro creators can apply.
What does Fussy send in a PR package?: Their best-known product is Refillable Natural Deodorant. A typical Fussy PR package is worth about $50. Products retail around $23.
How do I apply to the Fussy PR list?: Fussy prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.
Does Fussy pay creators?: Fussy mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does Fussy work with creators in?: Fussy works with creators in UK.
How long does Fussy take to reply?: Creators who hear back from Fussy usually get a reply in about 4 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more sustainable brands with open PR applications on the Sustainable directory, or browse the full PR forms directory to find your next collaboration.

Fussy details last updated October 2026.