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Fortnum & Mason

Beautyfortnumandmason.com →
Accepting PR
15 creators have contacted this brand · 6 got a response
About Fortnum & Mason

Fortnum & Mason is an upmarket department store in Piccadilly, London. Its headquarters are located at 181 Piccadilly, where it was established in 1707 by William Fortnum and Hugh Mason. Today, it is privately owned by Wittington Investments Limited. Founded as a grocery store, Fortnum's reputation was built on supplying quality food, and saw rapid growth throughout the Victorian era. The store has since opened several other departments, such as a menswear department, a restaurant and a selection of beauty offerings. For more news about Fortnum & Mason, see our related stories below company information.

Brand Stats
42%
Response Rate
Above average
~4d
Avg. Response
When they reply
Social Media
@fortnums

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How to Apply to Fortnum & Mason PR List

Fortnum & Mason accepts PR applications from content creators. They prefer email pitches — send a concise message with your media kit, engagement rate, and a content idea tailored to their brand.

What Fortnum & Mason Looks for in Creator Pitches

As a beauty brand, Fortnum & Mason typically looks for creators whose audience genuinely uses and cares about beauty products. There is no stated minimum follower requirement, making Fortnum & Mason accessible to nano and micro creators. This program is open to creators based in Worldwide.

Fortnum & Mason PR Application — Step by Step

1. Build your media kit. Include your follower count, average views, engagement rate, audience demographics (age, location, gender split), and 2–3 examples of past brand content. Newcollab generates this automatically from your profile.

2. Write a personalised pitch. Mention a specific Fortnum & Mason product you've used or admired, explain how your audience overlaps with their customer, and suggest a concrete content format (unboxing reel, 30-second TikTok, Instagram carousel). Generic pitches are ignored.

3. Send and follow up. Fortnum & Mason has an average response time of around 4 days for creators who hear back. If you don't get a reply within 10 days, send one polite follow-up referencing your original message. Many creators report that the follow-up is what got the deal.

4. Track your application. Use Newcollab's PR pipeline to log the date sent, follow-up status, and any reply. Creators who track their outreach close 3× more deals on average.

Discover more beauty brands with open PR applications on the Beauty directory, or browse the full PR forms directory to find your next collaboration.

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