Does Fenty Beauty send PR packages to small influencers?

Fenty Beauty lists a minimum of around 25K followers. Engagement and niche fit matter more than raw follower count.

What does Fenty Beauty send in a PR package?

Their best-known product is Gloss Bomb Universal Lip Luminizer. A typical Fenty Beauty PR package is worth about $50. Products retail around $23.

How do I apply to the Fenty Beauty PR list?

Fenty Beauty prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does Fenty Beauty pay creators?

Fenty Beauty runs a gifted product + affiliate commission programme.

Which countries does Fenty Beauty work with creators in?

Fenty Beauty works with creators in US, Worldwide.

How long does Fenty Beauty take to reply?

Creators who hear back from Fenty Beauty usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

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Fenty Beauty

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Accepting PR

About Fenty Beauty

Fenty Beauty by Rihanna was created with promise of inclusion for all women. With an unmatched offering of shades and colors for ALL skin tones, you'll never look elsewhere for your beauty staples. Browse our foundation line, lip colors, and so much more.

What Fenty Beauty sends creators

Hero product: Gloss Bomb Universal Lip Luminizer
Typical PR package value: ~$50
Average retail price: ~$23
Collaboration type: Gifted product + affiliate commission

Who Fenty Beauty wants to reach

Fenty Beauty's customers are beauty enthusiasts of all skin tones seeking inclusive, trendy cosmetics. Creators whose followers match that profile get the strongest response.

Content that fits Fenty Beauty: high-energy, attention-grabbing content with strong hooks in the first second.

Fenty Beauty on social

@fentyhair has 178K followers on TikTok across 695 posts and is a verified account. Study their recent posts before pitching so your idea matches what they already publish.

Brand Stats

Response Rate

Industry average

~10d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

25K+ followers on any platform

Regions

US, Worldwide

Social Media

How to get on the Fenty Beauty PR list

Fenty Beauty works with creators from around 25K followers in US, Worldwide. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for Fenty Beauty

Build your pitch around Gloss Bomb Universal Lip Luminizer, the product Fenty Beauty is best known for. Show how your audience overlaps with theirs (beauty enthusiasts of all skin tones seeking inclusive, trendy cosmetics) using your real demographics. Suggest a format that fits their style: high-energy, attention-grabbing content with strong hooks in the first second. Creators who hear back usually get a reply in about 10 days, so follow up once after 10 days.

Fenty Beauty PR FAQ

Does Fenty Beauty send PR packages to small influencers?: Fenty Beauty lists a minimum of around 25K followers. Engagement and niche fit matter more than raw follower count.
What does Fenty Beauty send in a PR package?: Their best-known product is Gloss Bomb Universal Lip Luminizer. A typical Fenty Beauty PR package is worth about $50. Products retail around $23.
How do I apply to the Fenty Beauty PR list?: Fenty Beauty prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.
Does Fenty Beauty pay creators?: Fenty Beauty runs a gifted product + affiliate commission programme.
Which countries does Fenty Beauty work with creators in?: Fenty Beauty works with creators in US, Worldwide.
How long does Fenty Beauty take to reply?: Creators who hear back from Fenty Beauty usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more beauty brands with open PR applications on the Beauty directory, or browse the full PR forms directory to find your next collaboration.

Fenty Beauty details last updated September 2026.