Does e.l.f. Cosmetics send PR packages to small influencers?

e.l.f. Cosmetics lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does e.l.f. Cosmetics send in a PR package?

Their best-known product is Soft Glam Satin Concealer. A typical e.l.f. Cosmetics PR package is worth about $75. Products retail around $5.

How do I apply to the e.l.f. Cosmetics PR list?

e.l.f. Cosmetics prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does e.l.f. Cosmetics pay creators?

e.l.f. Cosmetics runs a gifted product + affiliate commission programme.

Which countries does e.l.f. Cosmetics work with creators in?

e.l.f. Cosmetics works with creators in Global, US.

How long does e.l.f. Cosmetics take to reply?

Creators who hear back from e.l.f. Cosmetics usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

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e.l.f. Cosmetics

Lifestylego.elfcosmetics.com →

Accepting PR

About e.l.f. Cosmetics

Affordable makeup and skincare brand offering quality products under $15. Known for Poreless Putty Primer, 16HR Camo Concealer, and Holy Hydration skincare. Affordable, quality, under $15, cruelty-free.

What e.l.f. Cosmetics sends creators

Hero product: Soft Glam Satin Concealer
Typical PR package value: ~$75
Average retail price: ~$5
Collaboration type: Gifted product + affiliate commission

Who e.l.f. Cosmetics wants to reach

e.l.f. Cosmetics's customers are budget-conscious beauty lovers seeking quality affordable cosmetics. Creators whose followers match that profile get the strongest response.

Content that fits e.l.f. Cosmetics: fun, personality-led content: trends, humour and quick cuts work well.

e.l.f. Cosmetics on social

@elfcosmetics has 7.6M followers on Instagram across 11,460 posts. Study their recent posts before pitching so your idea matches what they already publish.

We\u2019re serving body \ud83d\udc85 NEW Halo Glow Body Collection is av · Instagram
Say halo to your new favorite glow! 👀 NEW Halo Glow Body Collection is a · Instagram
It\u2019s glow time! \ud83e\udd29\ud83c\udd95 Halo Glow Body Collection · Instagram

Brand Stats

35%

Response Rate

Industry average

~10d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Niche

Personal Goods & General Merchandise Stores

Preferred Platforms

Instagram

Regions

Global, US

Social Media

How to get on the e.l.f. Cosmetics PR list

e.l.f. Cosmetics works with creators from around 500 followers on Instagram in Global, US. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for e.l.f. Cosmetics

Build your pitch around Soft Glam Satin Concealer, the product e.l.f. Cosmetics is best known for. Show how your audience overlaps with theirs (budget-conscious beauty lovers seeking quality affordable cosmetics) using your real demographics. Suggest a format that fits their style: fun, personality-led content: trends, humour and quick cuts work well. Content in Personal Goods & General Merchandise Stores is the closest fit. Creators who hear back usually get a reply in about 10 days, so follow up once after 10 days.

e.l.f. Cosmetics PR FAQ

Does e.l.f. Cosmetics send PR packages to small influencers?: e.l.f. Cosmetics lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does e.l.f. Cosmetics send in a PR package?: Their best-known product is Soft Glam Satin Concealer. A typical e.l.f. Cosmetics PR package is worth about $75. Products retail around $5.
How do I apply to the e.l.f. Cosmetics PR list?: e.l.f. Cosmetics prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.
Does e.l.f. Cosmetics pay creators?: e.l.f. Cosmetics runs a gifted product + affiliate commission programme.
Which countries does e.l.f. Cosmetics work with creators in?: e.l.f. Cosmetics works with creators in Global, US.
How long does e.l.f. Cosmetics take to reply?: Creators who hear back from e.l.f. Cosmetics usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more lifestyle brands with open PR applications on the Lifestyle directory, or browse the full PR forms directory to find your next collaboration.

e.l.f. Cosmetics details last updated September 2026.