Does Ela & Earth send PR packages to small influencers?

Ela & Earth has no stated follower minimum, so nano and micro creators can apply.

What does Ela & Earth send in a PR package?

Their best-known product is Odyssey Insulated Backpack. A typical Ela & Earth PR package is worth about $50. Products retail around $112.

How do I apply to the Ela & Earth PR list?

Ela & Earth prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does Ela & Earth pay creators?

Ela & Earth mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

Which countries does Ela & Earth work with creators in?

Ela & Earth works with creators in Australia, Worldwide.

How long does Ela & Earth take to reply?

Creators who hear back from Ela & Earth usually get a reply in about 6 days. Send one polite follow-up after 10 days if you haven't heard back.

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Ela & Earth

Lifestyleelaandearth.com.au →

Accepting PR

About Ela & Earth

Ela & Earth creates insulated bags, travel essentials, drinkware and lunchware designed for everyday life. Founded in Australia in 2019, the brand focuses on functional, thoughtfully designed pieces.

What Ela & Earth sends creators

Hero product: Odyssey Insulated Backpack
Typical PR package value: ~$50
Average retail price: ~$112
Collaboration type: Gifted product (no fee)
Product types: backpacks, tote bags, toiletries bags, wallets, water bottles

Who Ela & Earth wants to reach

Ela & Earth's customers are women seeking functional bags for work, travel, and daily routines. Creators whose followers match that profile get the strongest response.

Content that fits Ela & Earth: benefit-first content: show the product solving a real problem, with a clear before/after or demo.

Brand Stats

39%

Response Rate

Industry average

~6d

Avg. Response

When they reply

What They're Looking For

Niche

travel, everyday-essentials

Regions

Australia, Worldwide

Social Media

How to get on the Ela & Earth PR list

Ela & Earth works with creators of any size in Australia, Worldwide. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for Ela & Earth

Build your pitch around Odyssey Insulated Backpack, the product Ela & Earth is best known for. Show how your audience overlaps with theirs (women seeking functional bags for work, travel, and daily routines) using your real demographics. Suggest a format that fits their style: benefit-first content: show the product solving a real problem, with a clear before/after or demo. Content in travel, everyday-essentials is the closest fit. Creators who hear back usually get a reply in about 6 days, so follow up once after 10 days.

Ela & Earth PR FAQ

Does Ela & Earth send PR packages to small influencers?: Ela & Earth has no stated follower minimum, so nano and micro creators can apply.
What does Ela & Earth send in a PR package?: Their best-known product is Odyssey Insulated Backpack. A typical Ela & Earth PR package is worth about $50. Products retail around $112.
How do I apply to the Ela & Earth PR list?: Ela & Earth prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.
Does Ela & Earth pay creators?: Ela & Earth mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
Which countries does Ela & Earth work with creators in?: Ela & Earth works with creators in Australia, Worldwide.
How long does Ela & Earth take to reply?: Creators who hear back from Ela & Earth usually get a reply in about 6 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more lifestyle brands with open PR applications on the Lifestyle directory, or browse the full PR forms directory to find your next collaboration.

Ela & Earth details last updated October 2026.