Does PrettyLittleThing send PR packages to small influencers?

PrettyLittleThing lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does PrettyLittleThing send in a PR package?

Their best-known product is Women's Dresses. A typical PrettyLittleThing PR package is worth about $50. Products retail around $35.

How do I apply to the PrettyLittleThing PR list?

PrettyLittleThing takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does PrettyLittleThing pay creators?

PrettyLittleThing runs a affiliate commission on sales programme.

Which countries does PrettyLittleThing work with creators in?

PrettyLittleThing works with creators in UK, US.

How long does PrettyLittleThing take to reply?

Creators who hear back from PrettyLittleThing usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

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PrettyLittleThing

Fashionprettylittlething.com →

Accepting PR

About PrettyLittleThing

UK-based fast-fashion brand offering trendy, affordable clothing and accessories. Known for party wear, going-out outfits, and inclusive sizing. UK, trendy, affordable, inclusive, fast-fashion.

What PrettyLittleThing sends creators

Hero product: Women's Dresses
Typical PR package value: ~$50
Average retail price: ~$35
Collaboration type: Affiliate commission on sales
Product types: dresses, bodysuits

Who PrettyLittleThing wants to reach

PrettyLittleThing's customers are women 18-35 seeking trendy, affordable fashion and going-out outfits. Creators whose followers match that profile get the strongest response.

Content that fits PrettyLittleThing: fun, personality-led content: trends, humour and quick cuts work well.

PrettyLittleThing on social

new favourite colour combo unlocked @carmenltran in our collection of PL · Instagram
game day in emoji form: · Instagram
Get ready with us styling the new @prettylittlething NFL collection 🤟🏼💋 · Instagram

Brand Stats

35%

Response Rate

Industry average

~10d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Niche

fashion

Preferred Platforms

instagram, tiktok

Regions

UK, US

Social Media

How to get on the PrettyLittleThing PR list

PrettyLittleThing works with creators from around 500 followers on Instagram and TikTok in UK, US. Applications go through PrettyLittleThing's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for PrettyLittleThing

Build your pitch around Women's Dresses, the product PrettyLittleThing is best known for. Show how your audience overlaps with theirs (women 18-35 seeking trendy, affordable fashion and going-out outfits) using your real demographics. Suggest a format that fits their style: fun, personality-led content: trends, humour and quick cuts work well. Content in fashion is the closest fit. Creators who hear back usually get a reply in about 10 days, so follow up once after 10 days.

PrettyLittleThing PR FAQ

Does PrettyLittleThing send PR packages to small influencers?: PrettyLittleThing lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does PrettyLittleThing send in a PR package?: Their best-known product is Women's Dresses. A typical PrettyLittleThing PR package is worth about $50. Products retail around $35.
How do I apply to the PrettyLittleThing PR list?: PrettyLittleThing takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does PrettyLittleThing pay creators?: PrettyLittleThing runs a affiliate commission on sales programme.
Which countries does PrettyLittleThing work with creators in?: PrettyLittleThing works with creators in UK, US.
How long does PrettyLittleThing take to reply?: Creators who hear back from PrettyLittleThing usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more fashion brands with open PR applications on the Fashion directory, or browse the full PR forms directory to find your next collaboration.

PrettyLittleThing details last updated October 2026.