Theory EU
Theory is a New York City–based upscale men's and women's contemporary fashion label which sells premium clothes and accessories.
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Browse all Fashion brands →How to Apply to Theory EU PR List
Theory EU accepts PR applications from content creators. Unlock the direct contact details above to reach their PR team.
What Theory EU Looks for in Creator Pitches
As a fashion brand, Theory EU typically looks for creators whose audience genuinely uses and cares about fashion products. There is no stated minimum follower requirement, making Theory EU accessible to nano and micro creators.
Theory EU PR Application — Step by Step
1. Build your media kit. Include your follower count, average views, engagement rate, audience demographics (age, location, gender split), and 2–3 examples of past brand content. Newcollab generates this automatically from your profile.
2. Write a personalised pitch. Mention a specific Theory EU product you've used or admired, explain how your audience overlaps with their customer, and suggest a concrete content format (unboxing reel, 30-second TikTok, Instagram carousel). Generic pitches are ignored.
3. Send and follow up. Theory EU has an average response time of around 8 days for creators who hear back. If you don't get a reply within 10 days, send one polite follow-up referencing your original message. Many creators report that the follow-up is what got the deal.
4. Track your application. Use Newcollab's PR pipeline to log the date sent, follow-up status, and any reply. Creators who track their outreach close 3× more deals on average.
Discover more fashion brands with open PR applications on the Fashion directory, or browse the full PR forms directory to find your next collaboration.