Does E.l.f. Beauty send PR packages to small influencers?

E.l.f. Beauty lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does E.l.f. Beauty send in a PR package?

Their best-known product is Power Grip Primer. A typical E.l.f. Beauty PR package is worth about $75. Products retail around $10.

How do I apply to the E.l.f. Beauty PR list?

Use the contact details on this page to reach the E.l.f. Beauty PR team with your media kit and a content idea.

Does E.l.f. Beauty pay creators?

E.l.f. Beauty runs a gifted product + affiliate commission programme.

Which countries does E.l.f. Beauty work with creators in?

E.l.f. Beauty works with creators in Worldwide, US.

How long does E.l.f. Beauty take to reply?

Creators who hear back from E.l.f. Beauty usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

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E.l.f. Beauty

Beautyelfbeauty.com →

Accepting PR

About E.l.f. Beauty

E.l.f. Beauty is an American cosmetics business in Oakland, California. It's main business, E.l.f. Cosmetics, was founded in 2004.

What E.l.f. Beauty sends creators

Hero product: Power Grip Primer
Typical PR package value: ~$75
Average retail price: ~$10
Collaboration type: Gifted product + affiliate commission

Who E.l.f. Beauty wants to reach

E.l.f. Beauty's customers are gen Z and millennial women seeking affordable, trendy beauty products. Creators whose followers match that profile get the strongest response.

Content that fits E.l.f. Beauty: fun, personality-led content: trends, humour and quick cuts work well.

E.l.f. Beauty on social

@elfcosmetics has 7.6M followers on Instagram across 11,503 posts. Study their recent posts before pitching so your idea matches what they already publish.

This coven is spilling all the tea ✨ and summoning their glam with Soft · Instagram
Cheers to e.l.f.toberfest! 🤎🍻 Where all-day celebrating calls for all-da · Instagram
Witch please, it’s Soft Glam! ✨ Conjure up a natural flush & soft sculpt · Instagram

Brand Stats

25%

Response Rate

Industry average

~10d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Regions

Worldwide, US

Social Media

How to get on the E.l.f. Beauty PR list

E.l.f. Beauty works with creators from around 500 followers in Worldwide, US. Unlock the contact details above to reach their PR team directly.

Pitch ideas for E.l.f. Beauty

Build your pitch around Power Grip Primer, the product E.l.f. Beauty is best known for. Show how your audience overlaps with theirs (gen z and millennial women seeking affordable, trendy beauty products) using your real demographics. Suggest a format that fits their style: fun, personality-led content: trends, humour and quick cuts work well. Creators who hear back usually get a reply in about 10 days, so follow up once after 10 days.

E.l.f. Beauty PR FAQ

Does E.l.f. Beauty send PR packages to small influencers?: E.l.f. Beauty lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does E.l.f. Beauty send in a PR package?: Their best-known product is Power Grip Primer. A typical E.l.f. Beauty PR package is worth about $75. Products retail around $10.
How do I apply to the E.l.f. Beauty PR list?: Use the contact details on this page to reach the E.l.f. Beauty PR team with your media kit and a content idea.
Does E.l.f. Beauty pay creators?: E.l.f. Beauty runs a gifted product + affiliate commission programme.
Which countries does E.l.f. Beauty work with creators in?: E.l.f. Beauty works with creators in Worldwide, US.
How long does E.l.f. Beauty take to reply?: Creators who hear back from E.l.f. Beauty usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more beauty brands with open PR applications on the Beauty directory, or browse the full PR forms directory to find your next collaboration.

E.l.f. Beauty details last updated October 2026.