Does Diptyque send PR packages to small influencers?

Diptyque lists a minimum of around 50K followers. Engagement and niche fit matter more than raw follower count.

What does Diptyque send in a PR package?

Their best-known product is Scented Candles. A typical Diptyque PR package is worth about $50. Products retail around $75.

How do I apply to the Diptyque PR list?

Diptyque takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does Diptyque pay creators?

Diptyque runs a gifted product + affiliate commission programme.

How long does Diptyque take to reply?

Creators who hear back from Diptyque usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

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Diptyque

Luxurydiptyqueparis.com →

Accepting PR

About Diptyque

Diptyque is a pioneering parfumerie Maison, a precursor of the art of living through the senses, where fragrance and art are integral to everything.

What Diptyque sends creators

Hero product: Scented Candles
Typical PR package value: ~$50
Average retail price: ~$75
Collaboration type: Gifted product + affiliate commission

Who Diptyque wants to reach

Diptyque's customers are affluent home fragrance enthusiasts seeking luxury sensory experiences. Creators whose followers match that profile get the strongest response.

Content that fits Diptyque: polished, editorial visuals: clean backgrounds, natural light and slow, detailed product shots.

Brand Stats

22%

Response Rate

Industry average

~10d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

50K+ followers on any platform

Social Media

How to get on the Diptyque PR list

Diptyque works with creators from around 50K followers. Applications go through Diptyque's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for Diptyque

Build your pitch around Scented Candles, the product Diptyque is best known for. Show how your audience overlaps with theirs (affluent home fragrance enthusiasts seeking luxury sensory experiences) using your real demographics. Suggest a format that fits their style: polished, editorial visuals: clean backgrounds, natural light and slow, detailed product shots. Creators who hear back usually get a reply in about 10 days, so follow up once after 10 days.

Diptyque PR FAQ

Does Diptyque send PR packages to small influencers?: Diptyque lists a minimum of around 50K followers. Engagement and niche fit matter more than raw follower count.
What does Diptyque send in a PR package?: Their best-known product is Scented Candles. A typical Diptyque PR package is worth about $50. Products retail around $75.
How do I apply to the Diptyque PR list?: Diptyque takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does Diptyque pay creators?: Diptyque runs a gifted product + affiliate commission programme.
How long does Diptyque take to reply?: Creators who hear back from Diptyque usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more luxury brands with open PR applications on the Luxury directory, or browse the full PR forms directory to find your next collaboration.

Diptyque details last updated September 2026.