Does Caswell-Massey send PR packages to small influencers?

Caswell-Massey lists a minimum of around 15K followers. Engagement and niche fit matter more than raw follower count.

What does Caswell-Massey send in a PR package?

Their best-known product is Caswell-Massey Almond Bath Soap. A typical Caswell-Massey PR package is worth about $50. Products retail around $68.

How do I apply to the Caswell-Massey PR list?

Caswell-Massey takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does Caswell-Massey pay creators?

Caswell-Massey runs a affiliate commission on sales programme.

How long does Caswell-Massey take to reply?

Creators who hear back from Caswell-Massey usually get a reply in about 6 days. Send one polite follow-up after 10 days if you haven't heard back.

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Caswell-Massey

Luxurycaswellmassey.com →

Accepting PR

About Caswell-Massey

Caswell-Massey is America's oldest fragrance and personal care company, founded in 1752. The brand specializes in premium fragrances, soaps, grooming products, and bath essentials, blending historic American heritage with modern craftsmanship.

What Caswell-Massey sends creators

Hero product: Caswell-Massey Almond Bath Soap
Typical PR package value: ~$50
Average retail price: ~$68
Collaboration type: Affiliate commission on sales

Who Caswell-Massey wants to reach

Caswell-Massey's customers are affluent consumers seeking heritage fragrances and premium grooming. Creators whose followers match that profile get the strongest response.

Content that fits Caswell-Massey: polished, editorial visuals: clean backgrounds, natural light and slow, detailed product shots.

Brand Stats

30%

Response Rate

Industry average

~6d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

15K+ followers on any platform

Social Media

How to get on the Caswell-Massey PR list

Caswell-Massey works with creators from around 15K followers. Applications go through Caswell-Massey's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for Caswell-Massey

Build your pitch around Caswell-Massey Almond Bath Soap, the product Caswell-Massey is best known for. Show how your audience overlaps with theirs (affluent consumers seeking heritage fragrances and premium grooming) using your real demographics. Suggest a format that fits their style: polished, editorial visuals: clean backgrounds, natural light and slow, detailed product shots. Creators who hear back usually get a reply in about 6 days, so follow up once after 10 days.

Caswell-Massey PR FAQ

Does Caswell-Massey send PR packages to small influencers?: Caswell-Massey lists a minimum of around 15K followers. Engagement and niche fit matter more than raw follower count.
What does Caswell-Massey send in a PR package?: Their best-known product is Caswell-Massey Almond Bath Soap. A typical Caswell-Massey PR package is worth about $50. Products retail around $68.
How do I apply to the Caswell-Massey PR list?: Caswell-Massey takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does Caswell-Massey pay creators?: Caswell-Massey runs a affiliate commission on sales programme.
How long does Caswell-Massey take to reply?: Creators who hear back from Caswell-Massey usually get a reply in about 6 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more luxury brands with open PR applications on the Luxury directory, or browse the full PR forms directory to find your next collaboration.

Caswell-Massey details last updated October 2026.