Does Coty send PR packages to small influencers?

Coty lists a minimum of around 25K followers. Engagement and niche fit matter more than raw follower count.

What does Coty send in a PR package?

Their best-known product is Marc Jacobs Beauty Color Cosmetics. A typical Coty PR package is worth about $75.

How do I apply to the Coty PR list?

Coty prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does Coty pay creators?

Coty runs a gifted product + affiliate commission programme.

Which countries does Coty work with creators in?

Coty works with creators in Worldwide, US.

How long does Coty take to reply?

Creators who hear back from Coty usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

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Coty

Beautycoty.com →

Accepting PR

About Coty

We are one of the world's largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skin and body care.

What Coty sends creators

Hero product: Marc Jacobs Beauty Color Cosmetics
Typical PR package value: ~$75
Collaboration type: Gifted product + affiliate commission

Who Coty wants to reach

Coty's customers are beauty enthusiasts seeking luxury color cosmetics and fragrances. Creators whose followers match that profile get the strongest response.

Content that fits Coty: high-energy, attention-grabbing content with strong hooks in the first second.

Brand Stats

25%

Response Rate

Industry average

~10d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

25K+ followers on any platform

Regions

Worldwide, US

Social Media

How to get on the Coty PR list

Coty works with creators from around 25K followers in Worldwide, US. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for Coty

Build your pitch around Marc Jacobs Beauty Color Cosmetics, the product Coty is best known for. Show how your audience overlaps with theirs (beauty enthusiasts seeking luxury color cosmetics and fragrances) using your real demographics. Suggest a format that fits their style: high-energy, attention-grabbing content with strong hooks in the first second. Creators who hear back usually get a reply in about 10 days, so follow up once after 10 days.

Coty PR FAQ

Does Coty send PR packages to small influencers?: Coty lists a minimum of around 25K followers. Engagement and niche fit matter more than raw follower count.
What does Coty send in a PR package?: Their best-known product is Marc Jacobs Beauty Color Cosmetics. A typical Coty PR package is worth about $75.
How do I apply to the Coty PR list?: Coty prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.
Does Coty pay creators?: Coty runs a gifted product + affiliate commission programme.
Which countries does Coty work with creators in?: Coty works with creators in Worldwide, US.
How long does Coty take to reply?: Creators who hear back from Coty usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more beauty brands with open PR applications on the Beauty directory, or browse the full PR forms directory to find your next collaboration.

Coty details last updated July 2026.