Does By Babes send PR packages to small influencers?

By Babes lists a minimum of around 5K followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does By Babes send in a PR package?

Their best-known product is By Babes PJs. A typical By Babes PR package is worth about $50. Products retail around $28.

How do I apply to the By Babes PR list?

By Babes takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does By Babes pay creators?

By Babes mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

How long does By Babes take to reply?

Creators who hear back from By Babes usually get a reply in about 5 days. Send one polite follow-up after 10 days if you haven't heard back.

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By Babes

Beautybybabes.co.uk →

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About By Babes

Shop By Babes — the UK's #1 best-selling lash growth serum. Prostaglandin-free, vegan & UK-made. Longer, fuller lashes in weeks. Free UK shipping over £36.99.

What By Babes sends creators

Hero product: By Babes PJs
Typical PR package value: ~$50
Average retail price: ~$28
Collaboration type: Gifted product (no fee)

Who By Babes wants to reach

By Babes's customers are women seeking longer, fuller lashes naturally. Creators whose followers match that profile get the strongest response.

Content that fits By Babes: benefit-first content: show the product solving a real problem, with a clear before/after or demo.

Brand Stats

39%

Response Rate

Industry average

~5d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

5K+ followers on any platform

Social Media

How to get on the By Babes PR list

By Babes works with creators from around 5K followers. Applications go through By Babes's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for By Babes

Build your pitch around By Babes PJs, the product By Babes is best known for. Show how your audience overlaps with theirs (women seeking longer, fuller lashes naturally) using your real demographics. Suggest a format that fits their style: benefit-first content: show the product solving a real problem, with a clear before/after or demo. Creators who hear back usually get a reply in about 5 days, so follow up once after 10 days.

By Babes PR FAQ

Does By Babes send PR packages to small influencers?: By Babes lists a minimum of around 5K followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does By Babes send in a PR package?: Their best-known product is By Babes PJs. A typical By Babes PR package is worth about $50. Products retail around $28.
How do I apply to the By Babes PR list?: By Babes takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does By Babes pay creators?: By Babes mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
How long does By Babes take to reply?: Creators who hear back from By Babes usually get a reply in about 5 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more beauty brands with open PR applications on the Beauty directory, or browse the full PR forms directory to find your next collaboration.

By Babes details last updated November 2026.