Does Burberry send PR packages to small influencers?

Burberry lists a minimum of around 50K followers. Engagement and niche fit matter more than raw follower count.

What does Burberry send in a PR package?

Their best-known product is Luxury Fashion and Beauty. A typical Burberry PR package is worth about $187.

How do I apply to the Burberry PR list?

Burberry prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.

Does Burberry pay creators?

Burberry runs a gifted product + affiliate commission programme.

Which countries does Burberry work with creators in?

Burberry works with creators in Worldwide, US.

How long does Burberry take to reply?

Creators who hear back from Burberry usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

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Burberry

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Accepting PR

About Burberry

Burberry is a British luxury fashion retailer founded in 1856 by Thomas Burberry. Known globally for its signature check design, Burberry currently designs coats, leather goods, footwear, accessories, and eyewear for men, women, and children. It is regarded as one of Britain's most important brands globally, with markets in the USA, China, Australia, and the UAE. In summer 2010, Burberry launched its beauty line including blush, bronzer, eye shadow, eyeliner, lipsticks and mascara. For the latest news about Burberry, see our related stories below company information.

What Burberry sends creators

Hero product: Luxury Fashion and Beauty
Typical PR package value: ~$187
Collaboration type: Gifted product + affiliate commission

Who Burberry wants to reach

Burberry's customers are affluent consumers seeking premium luxury fashion and beauty. Creators whose followers match that profile get the strongest response.

Content that fits Burberry: polished, editorial visuals: clean backgrounds, natural light and slow, detailed product shots.

Burberry on social

@burberry has 5.2M followers on TikTok across 498 posts and is a verified account. Study their recent posts before pitching so your idea matches what they already publish.

Character through craft #Burberry · TikTok
Burberry Summer 2027, between the lines · TikTok
Backstage at Burberry Summer 2027 · TikTok

Brand Stats

22%

Response Rate

Industry average

~10d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

50K+ followers on any platform

Regions

Worldwide, US

Social Media

How to get on the Burberry PR list

Burberry works with creators from around 50K followers in Worldwide, US. The best route is an email pitch to their PR team: keep it to five sentences, attach your media kit and lead with one specific content idea.

Pitch ideas for Burberry

Build your pitch around Luxury Fashion and Beauty, the product Burberry is best known for. Show how your audience overlaps with theirs (affluent consumers seeking premium luxury fashion and beauty) using your real demographics. Suggest a format that fits their style: polished, editorial visuals: clean backgrounds, natural light and slow, detailed product shots. Creators who hear back usually get a reply in about 10 days, so follow up once after 10 days.

Burberry PR FAQ

Does Burberry send PR packages to small influencers?: Burberry lists a minimum of around 50K followers. Engagement and niche fit matter more than raw follower count.
What does Burberry send in a PR package?: Their best-known product is Luxury Fashion and Beauty. A typical Burberry PR package is worth about $187.
How do I apply to the Burberry PR list?: Burberry prefers an email pitch to their PR team. Send a short message with your media kit and one specific content idea.
Does Burberry pay creators?: Burberry runs a gifted product + affiliate commission programme.
Which countries does Burberry work with creators in?: Burberry works with creators in Worldwide, US.
How long does Burberry take to reply?: Creators who hear back from Burberry usually get a reply in about 10 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more beauty brands with open PR applications on the Beauty directory, or browse the full PR forms directory to find your next collaboration.

Burberry details last updated September 2026.