Does Brown Sugar Babe send PR packages to small influencers?

Brown Sugar Babe lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.

What does Brown Sugar Babe send in a PR package?

Their best-known product is Body Oil. A typical Brown Sugar Babe PR package is worth about $50. Products retail around $38.

How do I apply to the Brown Sugar Babe PR list?

Brown Sugar Babe takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.

Does Brown Sugar Babe pay creators?

Brown Sugar Babe mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.

How long does Brown Sugar Babe take to reply?

Creators who hear back from Brown Sugar Babe usually get a reply in about 6 days. Send one polite follow-up after 10 days if you haven't heard back.

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Brown Sugar Babe

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Accepting PR

About Brown Sugar Babe

Brown Sugar Babe is the Black woman-founded fragrance brand known as the internet’s favorite body oil. Created by Maekaeda Gibbons, it’s known for viral sell-outs, rich scents, and formulas that spark confidence through the power of scent.

What Brown Sugar Babe sends creators

Hero product: Body Oil
Typical PR package value: ~$50
Average retail price: ~$38
Collaboration type: Gifted product (no fee)

Who Brown Sugar Babe wants to reach

Brown Sugar Babe's customers are black women seeking luxury fragrances and body care. Creators whose followers match that profile get the strongest response.

Content that fits Brown Sugar Babe: high-energy, attention-grabbing content with strong hooks in the first second.

Brown Sugar Babe on social

Six. · Instagram
Thankful 🤎 · Instagram
My Big 3 ❄️ · Instagram

Brand Stats

38%

Response Rate

Industry average

~6d

Avg. Response

When they reply

What They're Looking For

Minimum Followers

500+ followers on any platform

Social Media

How to get on the Brown Sugar Babe PR list

Brown Sugar Babe works with creators from around 500 followers. Applications go through Brown Sugar Babe's own creator form, so have your stats, niche and one content idea ready before you open it.

Pitch ideas for Brown Sugar Babe

Build your pitch around Body Oil, the product Brown Sugar Babe is best known for. Show how your audience overlaps with theirs (black women seeking luxury fragrances and body care) using your real demographics. Suggest a format that fits their style: high-energy, attention-grabbing content with strong hooks in the first second. Creators who hear back usually get a reply in about 6 days, so follow up once after 10 days.

Brown Sugar Babe PR FAQ

Does Brown Sugar Babe send PR packages to small influencers?: Brown Sugar Babe lists a minimum of around 500 followers and is marked micro-creator friendly on Newcollab. Engagement and niche fit matter more than raw follower count.
What does Brown Sugar Babe send in a PR package?: Their best-known product is Body Oil. A typical Brown Sugar Babe PR package is worth about $50. Products retail around $38.
How do I apply to the Brown Sugar Babe PR list?: Brown Sugar Babe takes creators through a direct application form. Newcollab links you to it after a free sign-up, and you can attach your media kit.
Does Brown Sugar Babe pay creators?: Brown Sugar Babe mainly runs a gifting programme: creators receive free product in exchange for honest content, with no fee.
How long does Brown Sugar Babe take to reply?: Creators who hear back from Brown Sugar Babe usually get a reply in about 6 days. Send one polite follow-up after 10 days if you haven't heard back.

Discover more beauty brands with open PR applications on the Beauty directory, or browse the full PR forms directory to find your next collaboration.

Brown Sugar Babe details last updated October 2026.